# Sculptural Pastel Designer Stores This Storey Studio-Designed Space Embodies Youth and Luxury By Mishal Omar | Published 2016-11-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/storey-studio References: [retaildesignblog.net](http://retaildesignblog.net/2016/11/18/hermes-store-by-storeystudio-seattle-washington/) & [storeystudio](http://storeystudio.com/) In creating this [designer retail space](https://www.trendhunter.com/trends/retail-environment), the firm Storey Studio aimed to "challenge the consumer perspective" by finding new ways to display and integrate products into the store. The space was designed for [Hermes](https://www.trendhunter.com/trends/herms-1) in Seattle and right off the bat, it is able to portray the same sense of luxury that the brand itself is associated with. The bright store features white backdrops with pillars in a gradient orange color – the same color that has become the brand's signature. The store's items are displayed in [sculptural architectural structures](https://www.trendhunter.com/trends/nikos-koulis-boutique) that created a youthful and interactive space for consumers. By making a space that is equal parts interactive and sophisticated, Storey Studio managed to create a designer store that is playful without being kitschy. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 83% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail Spaces:** Creating retail spaces that integrate products in sculptural architectural structures and offer interactive experiences for consumers. - **Youthful Luxury:** Combining elements of youthfulness and luxury in store design to attract a younger demographic while maintaining a high-end brand image. - **Brand Signature Colors:** Using a brand's signature colors as design elements in retail spaces to evoke brand identity and recognition. ### Industries Being Reshaped - **Luxury Retail:** Implementing innovative store design concepts in luxury retail spaces to enhance the customer experience and differentiate from competitors. - **Architecture and Design:** Exploring new approaches to integrating products into architectural structures to create unique and visually appealing retail spaces. - **Fashion and Lifestyle Brands:** Incorporating interactive and playful elements in store designs for fashion and lifestyle brands to attract younger consumers seeking immersive shopping experiences. ## Related on Trend Hunter - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Pink-Tinged Modern Jewelry Stores](https://www.trendhunter.com/trends/little-words-project.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md)