# Temporary Deliverable Storefronts The Storefront Transformer is a Mobile Space for Entrepreneurs By Akihiko Tse | Published 2013-09-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/storefront-transformer References: [designtaxi](http://designtaxi.com/news/360790/The-Storefront-Transformer-A-Kit-That-Turns-Spaces-Into-Pop-Up-Stores/) & [storefronttransformer](http://storefronttransformer.com/) Noticing that there were over 200 vacant storefronts and lots -- which equated to around $20 million per year in rental value -- in the Lower East in Manhattan, founder Eric Ho has created the 'Storefront Transformer,' which is a kit designed to set up short-term entrepreneurial ventures. The 'Storefront Transformer' is a [pop-up kit](https://www.trendhunter.com/trends/mini-market-popup) designed for short-term entrepreneurial ventures and is an idea by Made in the Lower East Side (miLES) as a way to provide entrepreneurs with everything from furniture to lights, to WiFi, speakers and a stage. Describing the transformation of a vacant, unused storefront into anything from "an independent arts space one week to designer fashion boutique the next," the six-feet by six-feet cube is an easy-to-set-up, transportable shop. A [Kickstarter](https://www.trendhunter.com/trends/shopline) campaign to raise $32,000 will go toward paying rent on the storefront and to pay for prototype units of the 'Storefront Transformer. The Storefront Transformer will debut this November and December. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Temporary Storefronts:** Entrepreneurs can take advantage of vacant storefronts in urban areas to create temporary and mobile storefronts. - **Pop-up Ventures:** Pop-up kits like the Storefront Transformer can provide a low-cost way for entrepreneurs to launch and test short-term retail or service concepts. - **Short-term Retail:** Ephemeral retail experiences can attract customers looking for unique products and brand experiences that they can't find in traditional retail settings. ### Where This Applies - **Real Estate:** The Storefront Transformer concept could disrupt the traditional real estate model by monetizing vacant commercial space in urban areas and making it available to entrepreneurs. - **Retail:** The Storefront Transformer could be used as a way for retailers to experiment with new concepts and products before committing to a long-term lease. - **Marketing and Advertising:** Temporary storefronts can be used as part of a marketing campaign to test new products, create brand experiences, or increase foot traffic and awareness for businesses. ## Related on Trend Hunter - [Cost-Conscious Cashierless Microstores](https://www.trendhunter.com/trends/microstore.md) - [Pop-Up Event Companies](https://www.trendhunter.com/trends/steel-space-concepts.md) - [Adaptive Community Hubs](https://www.trendhunter.com/trends/spaced-agency.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Creative Pop-Up Hubs](https://www.trendhunter.com/trends/creative-popup-hub.md) - [Versatile Modular Couches](https://www.trendhunter.com/trends/transformer-couch-20.md) - [Automated Retail Concepts](https://www.trendhunter.com/trends/venhub.md) - [Portable Autonomous Mini Marts](https://www.trendhunter.com/trends/juxta-nomad.md) - [3d-Printed Retail Suitcases](https://www.trendhunter.com/trends/the-3d-printed-suitcase.md)