# Real-Time Storefront Displays Fomo Storefront Shows People What Other Customers Purchase By Laura McQuarrie | Published 2019-10-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/storefront-display References: [prnewswire](https://www.prnewswire.com/news-releases/fomo-storefront-shows-prospective-customers-what-the-shopper-next-to-them-just-bought-300942561.html) & [fomo](https://fomo.com/storefront) On some websites, consumers will see notifications that a shopper from a certain part of the world just purchased a product, effectively creating a sense of urgency and a fear of missing out—now, Fomo is introducing the Fomo Storefront as a way to bring this experience to brick-and-mortar retail with a storefront display. With Fomo Storefront, consumers are able to see real-time customer purchases, testimonials and more, all for the purposes of hopefully [converting hesitant buyers into spenders](https://www.trendhunter.com/trends/conversion-rates). Thanks to its [interactive display](https://www.trendhunter.com/trends/digital-media-system), Fomo Storefront gives consumers the power to tap on a notification to call up a QR code that will take them directly to a product's landing page. As Fomo founder Ryan Kulp describes, "Consumers are wary of dishonest marketing and look to their peers when making a purchase. With Fomo Storefront, customers now have another level of [social proof](https://www.trendhunter.com/trends/social-proof1) to aid in their purchasing decisions that was not previously available." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Real-time Storefront Displays:** Fomo Storefront is a way to bring a real-time customer experience to brick-and-mortar retail with a storefront display and it can be a disruptor for creating social proof and urgency among hesitant buyers. - **Interactive Retail Displays:** With the Fomo Storefront interactive display, customers have the power to tap on a notification to call up a QR code that will take them directly to a product's landing page making it easier for customers to purchase and reducing shopping cart abandonment rates. - **Customer-centric Marketing:** Real-time storefront displays create an opportunity for customer-centric marketing by providing real-time customer purchases, testimonials, and experiences to convert hesitant buyers into spenders and building trust among customers. ### Who This Affects Most - **Retail:** Real-time storefront displays can be an opportunity for physical retail stores to compete with online retail shops and provide a better consumer shopping experience. - **Advertising:** Real-time storefront displays create an opportunity for advertising agencies to create highly targeted and dynamic advertising campaigns for brick-and-mortar stores. - **Technology:** Real-time storefront displays require the development of new technologies for display screens, content management systems, real-time data analytics, and augmented reality applications for QR codes. ## Related on Trend Hunter - [Digital Delivery Service Storefronts](https://www.trendhunter.com/trends/instacart-storefront.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AI-Assisted Retailer Websites](https://www.trendhunter.com/trends/lightspeed-showroom.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md)