# QSR Stored-Value Cards McDonald's Taiwan is Launching Cards and a Points System By Laura McQuarrie | Published 2017-06-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stored-value-cards References: [taiwannews.tw](http://www.taiwannews.com.tw/en/news/3176557) & [mcdonalds.tw](http://www.mcdonalds.com.tw/tw/ch/index.html) [Taiwan McDonald's](https://www.trendhunter.com/trends/easycard-1) will soon be introducing stored-value cards that are linked to a [loyalty points system](https://www.trendhunter.com/trends/sweetgreen-sg-rewards), making it easy for those who frequent the [QSR](https://www.trendhunter.com/trends/mcdonalds-pokmon-happy-meal) chain to be rewarded. Use of the red and yellow stored-value cards helps consumers to accumulate points, which can be collected to redeem free menu items and discounts. With 20 points collected, a McDonald's customer is able to receive a small order or fries or an ice cream, while 100 points can be traded for various McDonald's sandwiches and McNugget meals. As well as offering a variety of incentives to make purchases at the fast food chain, these $100 stored-value payments cards from Taiwan McDonald's will offer great convenience for a large portion of the population that prefers to make cashless payments. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Stored-value Cards:** Taiwan McDonald's introducing stored-value cards with a loyalty points system offers a disruptive innovation opportunity for QSR chains to increase customer loyalty and drive more sales. - **Loyalty Points System:** The loyalty points system introduced by Taiwan McDonald's presents a disruptive innovation opportunity for QSR chains to incentivize repeat business and enhance customer satisfaction. - **Cashless Payments:** The availability of cashless payments through stored-value cards at Taiwan McDonald's opens up a disruptive innovation opportunity for the QSR industry to cater to the growing preference for digital transactions. ### Sectors Adopting This - **QSR Chains:** The introduction of stored-value cards and a loyalty points system by Taiwan McDonald's presents a disruptive innovation opportunity for QSR chains to revolutionize their customer experience and increase customer engagement. - **Retail and Payment Technologies:** The implementation of stored-value cards and cashless payments by Taiwan McDonald's creates a disruptive innovation opportunity for the retail and payment technology industries to develop innovative solutions catered to QSRs and their customers. - **Digital Wallets and Mobile Payments:** Taiwan McDonald's adoption of stored-value cards and cashless payments presents a disruptive innovation opportunity for the digital wallet and mobile payment industries to collaborate with QSR chains and offer seamless mobile payment solutions. ## Related on Trend Hunter - [Asian QSR Rewards Programs](https://www.trendhunter.com/trends/panda-express-1.md) - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Cartoon Card Qsr Meals](https://www.trendhunter.com/trends/pikachu-promo-cards.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Anime Trading Card Meals](https://www.trendhunter.com/trends/mcdonalds-pokmon-happy-meal.md) - [QSR Gold Card Campaigns](https://www.trendhunter.com/trends/mcdonalds-2.md) - [International QSR Seafood Sandwiches](https://www.trendhunter.com/trends/mcdonalds-lobster-rolls.md) - [Inaugural QSR Loyalty Programs](https://www.trendhunter.com/trends/culvers-delicious-rewards.md)