# Store-Brand Tortilla Chips Natural Grocers Debuts Three Varieties of Tortilla Chips By Kalin Ned | Published 2025-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/storebrand-tortilla-chips References: [fox44news](https://www.fox44news.com/business/press-releases/cision/20250917LA75501/natural-grocers-expands-private-label-brand-with-organic-restaurant-style-tortilla-chips/)  Natural Grocers, a specialty retail chain focused on natural and organic products, has introduced a new line of store-brand tortilla chips under its private label. The offering consists of three distinct varieties, each made from a specific type of certified organic corn — blue, white, and yellow. Natural Grocers markets its store-brand tortilla chips as possessing a thin, crispy texture intended to mimic chips served in restaurants. The product development adheres to the company's established quality standards, as well. The snacks are non-GMO, vegan, kosher, and free from a specific list of artificial additives and preservatives. The launch of Natural Grocer's store-brand tortilla chips represents a continuation of the retailer's strategy to expand its exclusive house brand, which now encompasses over 900 items, by targeting the snack category with a product designed to align with consumer demand for both quality and value. Image Credit: Natural Grocers ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 21% | Activity: 20% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Organic Snack Innovation:** The rise in organic snack options, like Natural Grocers' tortilla chips, opens opportunities for creating health-focused alternatives in the traditionally indulgent snack market. - **Private Label Expansion:** As more retailers like Natural Grocers expand their house brands, there is potential for disrupting the market by offering high-quality, exclusive products that cater to niche customer segments. - **Restaurant-style At-home Snacks:** With retail chains introducing snacks that replicate restaurant experiences, a new realm of competition emerges for creating premium, at-home dining experiences in consumer packaged goods. ### Sectors Adopting This - **Natural and Organic Foods:** The natural and organic food industry stands to transform traditional snack products through cleaner, more transparent ingredient sourcing and environmentally conscious production processes. - **Retail and Grocery:** The retail and grocery industry's push towards private labels allows smaller brands to compete by delivering exclusive, differentiated products that meet specific consumer needs. - **Non-gmo and Specialty Foods:** The non-GMO and specialty food sector is primed for growth as it aligns with increasing consumer preferences for detailed transparency about product origins and production practices. ## Related on Trend Hunter - [Non-GMO Peruvian Chips](https://www.trendhunter.com/trends/peruvian-chips.md) - [Sorghum-Based Tortilla Chips](https://www.trendhunter.com/trends/sorghumbased-tortilla-chips.md) - [Premium Tortilla Chips](https://www.trendhunter.com/trends/kettle-tortillas.md) - [Free-From Rolled Tortilla Chips](https://www.trendhunter.com/trends/zacks-mighty-rolled-tortilla-chips.md) - [Organic Rolled Tortilla Chips](https://www.trendhunter.com/trends/rolled-tortilla-chips1.md) - [Private-Label Organic Bread Lines](https://www.trendhunter.com/trends/organic-bread1.md) - [Better-For-You Snack Retail Expansions](https://www.trendhunter.com/trends/ancient-crunch.md) - [Better-for-Your Tortilla Chips](https://www.trendhunter.com/trends/garden-veggie-flavor-burst.md) - [Flavor-Blasted Better-for-You Chips](https://www.trendhunter.com/trends/flavor-burst-tortilla-chips.md)