# Glue Strength-Testing Pranks The Items in Fevicol's Store with Free Products are Glued in Place By Laura McQuarrie | Published 2013-07-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/store-with-free-products References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/fevicol-adhesive-sets-up-the-free-store/) & [bestadsontv](http://www.bestadsontv.com/ad/52491/Fevicol-The-Free-Store) Shoppers everywhere know there is nothing as tempting as a store with free products and Indian glue brand Fevicol took advantage of this. This [prank](https://www.trendhunter.com/trends/sun-trick-treat-pouches) follows in the same footsteps as its previous campaigns, showing Fevicol's incredible sense of humor. Fevicol enlisted the help of [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) & Mather to set up a booth in a mall advertising that its products were free for the taking. The catch was that the products had all been adhered onto the shelves using Fevicol glue. Many confused shoppers exerted a ton of effort to try and pry the products away from the shelves, but it was to no avail. Despite the persistence of people who want free stuff, this [humorous campaign](https://www.trendhunter.com/trends/ikea-rewards-program) speaks volumes about the strength of Fevicol's glue. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Prank Advertising:** Using humorous and unexpected scenarios to promote a company's products or services. - **Brand Humor:** Incorporating comedic elements and social satire into a company's branding and marketing efforts. - **Product Endurance:** Demonstrating a product's strength and durability through unique marketing techniques. ### Who This Affects Most - **Adhesive Manufacturing:** Developing and producing advanced adhesives for use in industries such as construction and manufacturing. - **Retail:** Using creative and engaging in-store displays and promotions to attract customers and drive sales. - **Advertising and Marketing:** Utilizing innovative and unconventional marketing tactics to capture consumer attention and promote products or services. ## Related on Trend Hunter - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md)