# Shoppable Department Store Screens Harvey Nichols' In-Store Touchscreens Share Shoppable Videos By Laura McQuarrie | Published 2018-09-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/store-touchscreen References: [thecurrentdaily](https://thecurrentdaily.com/2018/09/20/harvey-nichols-in-store-shoppable-video-screens/) & [harveynichols](https://www.harveynichols.com/) Store touchscreen systems and shoppable online videos are both becoming more prevalent in the world of retail but Harvey Nichols is now bringing them together to introduce a new kind of in-store experience. At the British department store, shoppers will now be able to use the large-scale screens to view films featuring collaborations with brands such as Calvin Klein. With a tap of the screen, consumers can easily call up product information in detail and efficiently add desired items to a basket for checkout—which helps to bring the convenience of online shopping into a brick-and-mortar location. As videos are a key part of these shoppable in-store touchscreens, storytelling is a key part of the new Harvey Nichols experience, as is engaging consumers with interesting content. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Shoppable Touchscreens:** In-store touchscreens that allow consumers to view shoppable videos and easily add items to their cart for checkout are on the rise. - **Bringing Online Shopping Offline:** The integration of online shopping conveniences, such as product information and easy checkout, into physical retail spaces is a growing trend. - **Storytelling In-store Experience:** Using videos and interesting content as part of the in-store experience is becoming more common in retail. ### Who This Affects Most - **Retail:** Retailers can incorporate shoppable touchscreens to enhance the in-store shopping experience and drive sales. - **Technology:** Developing interactive touchscreens and video content for in-store use presents opportunities for technology companies. - **Marketing:** Creating compelling storytelling content for in-store touchscreens can be a valuable marketing strategy. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Digital Grocery Screens](https://www.trendhunter.com/trends/kroger-2.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md)