# Fun Sony Campaign Store The Impossible By Ayman | Published 2008-03-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/store-the-impossible References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/creative-sony-ads.html) The ad campaign for **Sony Micro Vault** is absolutely one of my favorites of late: Funny, creative, smart, and visually pleasing. Most importantly, unlike most ads these days, it showcases the product and its features. The creative force at *[Promoseven](http://www.promoseven.com)* advertising agency in Dubai came up with this smart play on the ‘Store The Impossible’ tag line for the tiny 2GB card, with the idea of a tiny animal eating (storing) an impossibly huge one; such as a squid eating a whale or a tiny mouse eating an elephant. Another creative touch is the grin you see on the small animal’s face, as if storing something x1000 its size is no biggie. Simple, fun and effective. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Creative Advertising Campaigns:** There is an opportunity to create visually pleasing and innovative ad campaigns that showcase the product and its features like Sony Micro Vault's 'Store The Impossible' campaign. - **Animal-themed Marketing Campaigns:** Marketing campaigns can incorporate cute and clever animal imagery and themes like the tiny animal storing the impossibly large object in Sony Micro Vault's ad campaign. - **Humorous Advertising:** Opportunities exist for creating funny and amusing ad campaigns like Sony Micro Vault's 'Store The Impossible' campaign to grab consumer attention while showcasing the product. ### Who This Affects Most - **Consumer Electronics:** The consumer electronics industry can benefit from creative and visually pleasing ad campaigns to promote their products like Sony Micro Vault's ad for their 2GB card. - **Advertising:** Innovative marketing and advertising agencies can incorporate animal themes and humorous elements in their campaigns similar to Sony Micro Vault's 'Store The Impossible' campaign. - **Graphic Design:** Graphic designers have the opportunity to create visually appealing and clever imagery for ad campaigns like Sony Micro Vault's 'Store The Impossible' campaign that feature animals or other creative elements. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)