# Music Store Museums HMV's Store Museum in Japan Showcases the Work of 'EBiDAN' By Laura McQuarrie | Published 2016-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/store-museum References: [japantrends](http://www.japantrends.com/hmv-taps-vinyl-revival-japan-shinjuku-store-museum/) As part of its attempts to amplify its presence in the [retail music scene](https://www.trendhunter.com/trends/gibson-garage-miami), HMV is launching a [store museum](https://www.trendhunter.com/trends/apoc-london) in the [Shinjuku region of Tokyo](https://www.trendhunter.com/trends/ader-error-tokyo-space), Japan. Recently, HMV opened a retro-inspired store and will offer about 70,000 mostly used records for purchase, as well as a collection of more than 20,000 CDs. Although it may seem like a strange move for a modern music chain to get into the sales of retro music equipment, many young recording artists in Japan are turning to records and other analog formats as a way to put their work out into the world. The 'HMV Museum' exhibit will support this space, featuring a selection of works by 'EBiDAN,' a group of artists who moonlight as actors and celebrities. Museums are now being commonly launched by retail brands as a way to appeal to different consumer segments across pop culture. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Retail Museum Experiences:** Brands are launching museum exhibits as a way to engage with consumers and showcase their brand identity outside of traditional retail spaces. - **Retro Music Resurgence:** The popularity of retro music formats, such as vinyl records, presents opportunities for brands to cater to the growing demand and engage with a niche market. - **Artistic-celebrity Collaborations:** Collaborations between artists and celebrities can create unique and immersive museum experiences, attracting a wide range of fans and enthusiasts. ### Where This Applies - **Retail:** Retail brands can explore the concept of museum exhibits to create memorable and interactive experiences that go beyond traditional shopping. - **Music:** The resurgence of retro music formats provides opportunities for music retailers to tap into niche markets and offer unique products and experiences. - **Entertainment:** Collaborations between artists and celebrities in museum exhibits can attract fans from both the music and entertainment industries, creating cross-promotion and engagement opportunities. ## Related on Trend Hunter - [Contemporary Guitar Stores](https://www.trendhunter.com/trends/fenders-tokyo-flagship-store.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [Inaugural Anime-Inspired Retail Stores](https://www.trendhunter.com/trends/hypland1.md) - [Repurposed Museum Nightclub-In-Residence](https://www.trendhunter.com/trends/fabric-london.md) - [Groundbreaking Flagship Guitar Stores](https://www.trendhunter.com/trends/flagship-guitar-store.md) - [Randomized Record Vending Machines](https://www.trendhunter.com/trends/record-vending-machine.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md)