# Scholastic Store Merchandising This Back to School Retail Display by P & G Targets Families By Jana Pijak | Published 2015-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/store-merchandising References: [behance.net](https://www.behance.net/gallery/28534955/p-g-back-to-school-stands-) Egyptian designer Amr Ali conceived this store merchandising fixture for P & G. Showcasing the brand's versatile range of self and home care goods -- from [Head & Shoulders](https://www.trendhunter.com/trends/champions-clubhouse) shampoos to feminine hygiene products by Always -- this store set-up appeals to a family-centric demographic. Marketed to families with kids, this P & G store display is shaped to resemble a yellow school bus. In addition to self care and [hygienic goods](https://www.trendhunter.com/trends/backtoschool-hygiene), this fixture also highlights the brand's laundry, home cleaning and diaper products. Suggesting that P & G is a source for all of one's [back to school needs](https://www.trendhunter.com/trends/annual-backtoschool-promotion), this store merchandising project will appeal to moms with children who are heading back to school this fall. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Family-centric Store Displays:** Creating store displays tailored to families with kids to increase customer appeal and engagement. - **Back-to-school Product Bundling:** Creating bundled product offerings to cater to customers during the back-to-school season. - **Sustainable Product Displays:** Creating displays that showcase sustainable products and inform customers of environmental initiatives. ### Where This Applies - **Retail:** Retailers can benefit from creating family-centric displays that cater to the back-to-school demographic and offering bundled products. - **Consumer Packaged Goods (CPG):** CPG companies can adopt sustainable practices and effectively communicate them through their product displays and merchandising strategies. - **Home Care:** Home care companies can leverage the back-to-school season and create product bundles that cater to families with kids. ## Related on Trend Hunter - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Low-Cost Back-to-School Campaigns](https://www.trendhunter.com/trends/target-backtoschoolidays.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Diaper-Focused Point-Of-Sale Retail Displays](https://www.trendhunter.com/trends/emerson-ten.md)