# Frozen Grocery Supermarkets Profi Rom Food in Romania is the First Store Made of Ice By Nicole Ballantyne-Choo | Published 2013-12-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/store-made-of-ice References: [gizmodiva](http://gizmodiva.com/other_stuff/worlds-first-ice-supermarket.php) & [facebook](https://www.facebook.com/Profi.ro) Profi Rom Food, a well-known grocery store chain in Romania, has wowed people with its latest store made of ice. To attract customers to choosing one grocery store over others, companies must look for innovative ways to keep people interested, and an entire 150 square meter supermarket made out of 80 tonnes of ice blocks will definitely spark people's curiosity. For high traffic, the icy market is located in George Enescu Square. It's the first grocery store ever to be made out of ice, which is enough to entice people to take a visit. For aesthetic appeal, the store is covered in ice displays with wine bottles, cans and packaged goods stuck inside them. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Ice Store Concept:** The creation of a grocery store made entirely out of ice presents an opportunity for businesses to leverage unique and visually appealing store designs to attract customers. - **Novelty Experiences:** The trend of creating unique and unconventional shopping experiences, such as an ice grocery store, opens up opportunities for businesses to differentiate themselves and capture consumer attention. - **Curiosity Marketing:** The concept of an ice grocery store capitalizes on consumer curiosity, providing an opportunity for businesses to attract attention and generate buzz by offering unconventional shopping environments. ### Industries Being Reshaped - **Retail:** The retail industry can explore the ice store concept to create immersive shopping experiences, increase foot traffic, and boost sales through unique and visually striking store designs. - **Hospitality:** The hospitality industry can leverage the novelty experiences trend by incorporating unconventional shopping concepts, like an ice grocery store, to enhance guest experiences and differentiate their establishments. - **Marketing and Advertising:** Marketing and advertising professionals can utilize curiosity marketing techniques by promoting and showcasing unique shopping experiences, such as an ice grocery store, to engage and captivate consumers. ## Related on Trend Hunter - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Party-Ready Prepackaged Ice Products](https://www.trendhunter.com/trends/the-ice-co-party-ice.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Modular Fixture Grocery Stores](https://www.trendhunter.com/trends/sobeys-flexstore.md) - [Fakeaway Grocery Store Products](https://www.trendhunter.com/trends/iceland-foods-products.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Connected Vending Freezers](https://www.trendhunter.com/trends/selfly-freezer.md)