# In-Store Toy Shops Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop By Laura McQuarrie | Published 2015-12-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/store-in-store References: [westport-news](http://www.westport-news.com/news/article/Land-of-Nod-shop-opens-at-local-Crate-and-Barrel-6654511.php) & [dallasnews](http://www.dallasnews.com/lifestyles/home-and-gardening/headlines/20151204-what-were-loving-this-week-land-of-nod-lands-in-dallas.ece) In addition to selling a variety of housewares and decor, several Crate and Barrel locations are now including a dedicated store-in-store space for products from the Land of Nod. As a retailer of [furniture, decor and toys for children](https://www.trendhunter.com/trends/lovevery-preloved), Land of Nod's merchandise was previously only available through its online shop and print catalogs. Now, for the holiday season, the Land of Nod store-in-store will provide Crate and Barrel shoppers with the chance to shop a selection of seasonally appropriate items. The [store-in-store format](https://www.trendhunter.com/trends/ikea-in-best-buy) is becoming a popular way for brands to showcase other businesses that share similar values, limited collections or co-branded collaborations. Rather than having to take marketing to the street, this type of retail setup makes it extremely easy for brands to simulate the experience of a [temporary pop-up store](https://www.trendhunter.com/trends/ikea-popup-store). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **In-store Shop-in-shop:** Retailers can set up dedicated, store-in-store spaces for complementary brands to offer customers a unique and more comprehensive shopping experience. - **Co-branded Collaborations:** Retailers can collaborate with complementary brands to create limited collections, offering exclusive products that can entice customers and create brand affinity. - **Online-to-physical Retail:** Online-only brands can expand their customer base by partnering with brick-and-mortar retailers to provide an in-store experience for customers. ### Sectors Adopting This - **Retail:** Retailers can explore store-in-store formats to increase their product offerings, diversify their revenue streams, and offer unique and interactive shopping experiences for their customers. - **Toy Industry:** Toy companies can collaborate with furniture and home goods retailers to increase their visibility and expand the reach of their offerings to a wider audience. - **E-commerce:** Online-only retailers can partner with physical stores to provide a tangible experience for customers while increasing brand recognition and driving sales both online and in-store. ## Related on Trend Hunter - [Demolition-Free Home Renovation Decor](https://www.trendhunter.com/trends/home-renovation-collection.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Nostalgic Toy Stores](https://www.trendhunter.com/trends/christmasville-cove.md) - [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md) - [Toy Brand Retail Partnerships](https://www.trendhunter.com/trends/target-and-fao-schwarz.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md)