# Ethereally Designed Womenswear Stores The Geijoeng Store in Shenzhen is Curated by Studio 10 By Kalin Ned | Published 2020-01-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/store-in-shenzhen References: [dezeen](https://www.dezeen.com/2020/01/20/geijoeng-store-interiors-shenzhen-studio-10/) & [studio10.co](https://www.studio10.co/) The aesthetics of the fashion store in Shenzhen openly showcases how a sculptural and immersive ambiance is a guiding principle of retail today. The design studio that oversaw this concept come to life is Studio 10. The firm was working on behalf of Geijoeng, which is a Chinese womenswear brand that boldly embraces minimalism. The interior of the store is described as "dream-like" and it features a plethora of layered glass and mirrors. This creates an atmosphere that relies on "an array of reflective, translucent and transparent materials" to facilitate an immersive space that borders on illusion. In addition, the choice of materials is also boiled down to structural relations. That is, the store in Shenzhen is a place where "the interactivity between materials, light transmission, refraction, reflection, and fabric" play. Image Credit: Chao Zhang ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sculptural Retail Spaces:** Designing fashion stores with immersive and sculptural aesthetics to enhance the retail experience. - **Minimalist Womenswear Brands:** Embracing minimalism in womenswear design to appeal to modern consumers. - **Reflective and Translucent Materials:** Using reflective, translucent, and transparent materials in store design to create immersive and dream-like spaces. ### Who This Affects Most - **Fashion Retail:** Innovative store designs can disrupt the fashion retail industry by attracting and engaging customers in new ways. - **Womenswear:** Minimalist womenswear brands offering unique retail experiences can disrupt the traditional fashion industry. - **Interior Design:** Using reflective and translucent materials in interior design can open up new opportunities for creating visually stunning and immersive spaces. ## Related on Trend Hunter - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)