# Flavorful Vino Displays This Waitrose Store Display Organizes Wine Bottles by Flavor Profiles By Laura McQuarrie | Published 2015-09-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/store-display References: [kantarretailiq.eu](http://www.kantarretailiq.eu/Conversation/ConversationDetails.aspx?id=630000) & [waitrose](http://www.waitrose.com/) Liquor stores generally make a point to call out [flavor profiles of different wines](https://www.trendhunter.com/trends/firstleaf-ai), but not in way that's as prominent as this store display example from [Waitrose](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). Rather than making a small mention of a wine's flavor on a note card beside each bottle of wine, the storage and display system boldly groups wines that are fruity, smooth or rich. The more a consumer experiments and begins to pick out favorites, the easier it is for them to return to the store and pick out a bottle by color. Even if words like "vibrant," "aromatic" or "mellow" from this store display aren't descriptive enough, Waitrose has a grazing area nearby where consumers can sample wine, beer and a variety of snacks before committing to a purchase. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Flavor-centric Wine Displays:** Creating store displays that organize wine bottles based on flavor profiles, providing a more engaging shopping experience. - **Interactive Sampling Stations:** Integrating grazing areas in stores where consumers can sample wine and other products before making a purchase. - **Personalized Wine Selection:** Facilitating easier selection of wine bottles by color, allowing consumers to easily find their preferred flavor profiles. ### Who This Affects Most - **Retail:** Innovating store displays and sampling experiences to enhance the shopping experience and drive sales. - **Hospitality:** Integrating interactive sampling stations in hotels, restaurants, and bars to offer customers an immersive tasting experience. - **Food and Beverage:** Implementing personalized wine selection systems in grocery stores and wine shops to simplify the wine buying process for consumers. ## Related on Trend Hunter - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Floral-Themed Wine Tastings](https://www.trendhunter.com/trends/wine-bouquet-tasting-experience.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md)