# Department Store Cafes Target Unveiled Its New Store Layouts that Incorporate Large In-Store Cafes By Ady Floyd | Published 2015-11-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/store-cafes References: [news.au](http://www.news.com.au/finance/business/inside-target-australias-new-stores-designed-to-make-you-spend-more-and-stay-longer/story-fnkgdftz-1227587444855) & [target.au](http://www.target.com.au/) [Target](https://www.trendhunter.com/trends/target-soho) Australia recently unveiled plans to create a better shopping experience for consumers by incorporating in-store cafes and spacious open concept showrooms. The goal for the new in-store cafes is to encourage shoppers to stay longer and enjoy a relaxing break. The cafes will not only provide a place to take a break from shopping in the large department stores, but will also act as a meeting area and provide consumers with a place to recharge. Target is also catering to consumers with "baristas on-hand making coffees and serving food to shoppers who can relax in-store with their family and friends." These expansive stores not only carry necessities like groceries and clothing, but the brand is now creating an [experiential shopping excursion](https://www.trendhunter.com/trends/bath-and-body-works-3) with cafes, personal shoppers and simplified showroom layouts. The new cafes will draw in consumers by allowing them to take a quiet break during their shopping trip. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **In-store Cafes:** Businesses can incorporate in-store cafes to encourage consumers to stay longer and enjoy a relaxing break. - **Experiential Shopping:** Department stores can create an experiential shopping excursion with cafes, personal shoppers, and simplified showroom layouts. - **Retailtainment:** Retailers can boost sales and draw in consumers by incorporating entertainment and dining experiences into their store spaces. ### Where This Applies - **Retail Industry:** Department stores can implement the trend of in-store cafes in their physical locations. - **Food and Beverage Industry:** Cafes can collaborate with department stores to provide food and beverage services within the store premises. - **Hospitality Industry:** Hotels can collaborate with department stores to offer their customers a shopping experience in a cafe environment. ## Related on Trend Hunter - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Modernized Retailer Cafes](https://www.trendhunter.com/trends/ms-coffee-shop.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Curbside Cafe Delivery Services](https://www.trendhunter.com/trends/target-2.md) - [Hybrid Retail Cafes](https://www.trendhunter.com/trends/tasty-by-greggs.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md) - [Young Consumer-Focused Store Redesigns](https://www.trendhunter.com/trends/auntie-annes1.md) - [Expanded Curbside Retailer Options](https://www.trendhunter.com/trends/new-target-drive-up.md)