# British Pajama Bans Tesco Grocery Store Bans Pajamas in Customer Dress Code Policy By Jessica Marcel | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/store-bans-pajamas References: [boingboing.net](http://www.boingboing.net/2010/01/28/tesco-store-bans-gro.html) & [news.bbc](http://news.bbc.co.uk/2/hi/uk_news/wales/8484116.stm) When a store bans [pajamas](https://www.trendhunter.com/trends/family-pyjama-collection), you have to wonder what mishaps have happened in the past for such a policy to be created. The [Tesco](https://www.trendhunter.com/trends/pigs-in-blankets-collection) store in the United Kingdom has enacted such a policy, and customers who enjoyed extremely casual wear when doing their shopping are not pleased. The posted policy is obviously [British](https://www.trendhunter.com/trends/british-airways): It’s polite to a fault. It’s actually a bit of a surprise that British grocery store customers would go out so informally, although Bridget Jones did run after Mr. Darcy in her underwear. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Casual Wear Bans:** More stores will implement casual wear bans to improve professional standards and enhance customer experience. - **Dress Code Policy:** Strengthening dress code policies will be a trend to address customer feedback and ensure quality service. - **Formalization of Shopping Experience:** The shopping experience will become more formalized as stores implement stricter dress codes and requirements. ### Who This Affects Most - **Retail:** Retailers will continue to adapt their dress codes policies to maintain their brand image and improve sales. - **Hospitality:** Restaurants and hotels will find ways to enforce dress codes to provide a more refined atmosphere and attract a diverse customer base. - **Education:** Educational institutions will update their dress codes to enforce professionalism and promote focus on learning. ## Related on Trend Hunter - [Festive Gummy Candy Pajamas](https://www.trendhunter.com/trends/haribo-pajamas.md) - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Record-Breaking Retailer Slumber Parties](https://www.trendhunter.com/trends/ikea-pyjama-gathering.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md) - [Affordable Bamboo Sleepwear Collections](https://www.trendhunter.com/trends/bamboo-sleepwear-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Premium Sleepwear Brand Collaborations](https://www.trendhunter.com/trends/the-sleepy-sloth.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)