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# German Streetwear Bicycle Collections
'Storck' Debuted a New E-Bike with Included Streetwear

By Colin Smith | Published 2023-11-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/storck-name2
References: [gizmochina](https://www.gizmochina.com/2023/11/24/storck-name-2-e-bike-launch/) & [storck-bikes](https://www.storck-bikes.com/en/e-bike-scooter/urban/name-2-xt-1x12-streetwear)

![German Streetwear Bicycle Collections](https://cdn.trendhunterstatic.com/thumbs/520/storck-name2.jpeg)

The 'Name:2' ebike from Storck is a sleek and futuristic [urban bike](https://www.trendhunter.com/trends/nimble-urban-ebikes) that combines high performance with minimal design. The bike features a carbon fiber frame, fork, and handlebar, as well as a trispoke front wheel and a belt drive system. The bike has a matte black finish and a distinctive Storck logo on the downtube. The bike also comes in a variant that includes a matching helmet, backpack, and streetwear collection. This is titled the 'Name:2 (Streetwear)' on the website.

The Name:2 ebike is powered by a [Fazua](https://www.trendhunter.com/trends/heckler-sl) Ride 50 Trail; motor and a 252 Wh battery, which provides a range of up to 100 km on a single charge, though this will vary greatly based on riding conditions and pedal assistance. The bike has a [Shimano](https://www.trendhunter.com/trends/estarli-e28) XT 1x12 (Shimano XT M8100) drivetrain and hydraulic disc brakes, as well as a digital display and a smartphone app for controlling the bike’s settings and features. The bike weighs 16.9 kg and has a maximum speed of 25 km/h. The bike is priced at €5.599,00, though this will vary based on the configuration selected, and is available for pre-order on the Storck website. The bike is expected to ship in February 2024.

Image Credit: Storck

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 54% | Activity: 58% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Sleek Urban Bikes:** The rise of sleek and futuristic urban bikes like the Storck Name:2 presents opportunities for disruptive innovation in the bike manufacturing industry.
- **Integrated Streetwear Collections:** The integration of streetwear collections with bicycles, like the Name:2 (Streetwear) variant, opens up possibilities for disruptive innovation in the fashion and cycling industries.
- **Smart Bike Technology:** The inclusion of digital displays, smartphone apps, and advanced features in bikes, such as the Name:2's app-controlled settings, offers avenues for disruptive innovation in the technology and cycling sectors.

### Where This Applies

- **Bike Manufacturing:** The Storck Name:2 showcases disruptive innovation opportunities within the bike manufacturing industry through its sleek design and advanced features.
- **Fashion:** The integration of streetwear collections with bicycles provides the fashion industry with opportunities for disruptive innovation, as seen in the Name:2 (Streetwear) variant.
- **Technology:** The inclusion of smart bike features in products like the Name:2 enables disruptive innovation opportunities within the technology sector, specifically in the realm of bike-related technology.

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