# Campaigns Against Celeb PSAs 'Stop the Choddy' is a Hilarious Sendup of Overused Marketing Ploys By Jordan M | Published 2011-02-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stop-the-choddy References: [stopthechoddy.org](http://stopthechoddy.org/) At first you might not figure out exactly what the 'Stop The Choddy' website is about, or exactly what a "choddy" is, but chances are you've actually seen dozens of them throughout your lifetime. According to the site, a choddy is a terribly formulaic and completely overused kind of advertising that frequently employs celebrities, unified narratives and a bland background to [raise awareness about an issue](https://www.trendhunter.com/trends/ai-investment-fraud). While the intentions of these horrible stereotypical commercials are good, Stop the Choddy advocates that the [exploitation of this bland, threadbare tactic](https://www.trendhunter.com/trends/spokeshand) must come to an end. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 7% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Anti-celebrity Psas:** Disruptive innovation opportunity: Create PSAs that focus on the issue itself rather than relying on celebrity endorsements. - **Non-traditional Advertising:** Disruptive innovation opportunity: Develop creative and unconventional advertising campaigns that break away from the formulaic and overused methods. - **Authentic Storytelling:** Disruptive innovation opportunity: Craft compelling narratives that resonate with audiences by avoiding generic and unified storylines. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Embrace new ways of advertising that challenge traditional celebrity-driven methods. - **Marketing:** Disruptive innovation opportunity: Explore innovative marketing strategies that deviate from the repetitive and bland techniques. - **Media and Entertainment:** Disruptive innovation opportunity: Introduce fresh and authentic content that breaks away from the predictable celebrity-driven approach. ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md)