# Stop Motion Post-it Commercials Nike Human Race 10K Sticky Notes By Ayman | Published 2008-08-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stop-motion-post-it-commercials-nike-human-race-10k-sticky-notes References: [youtube](http://www.youtube.com/watch?v=xdoykbhKpuo) BBDO Argentina has rolled out this viral stop motion using Post-It Sticky Notes. This is the second commercial that Trend Hunter has featured using “Post it” papers to create stop motion, but the results are very different. The purpose was to celebrate the [Nike](https://www.trendhunter.com/trends/scary-good)+ Human Race 10K. To be held on August 31, the Nike+ Human Race 10K is organized by Nike and [Apple](https://www.trendhunter.com/trends/the-underdogs). Over 1 Million runners will race simultaneously in about 24 locations around the world. The commercial cheers the Argentine runners by showing an Argentine “paper” figure made from colorful ‘post it’ notes running through different areas in the city of Buenos Aires and defeating the participants of the other countries. The spot was directed by Antonio Balseiro with animation by Carlos Balseiro, Ale de Lamas, and Pleii y Monroe. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Stop Motion Advertising:** Opportunity for businesses to create visually engaging and memorable advertisements using stop motion techniques. - **Branded Viral Campaigns:** Chance for brands to leverage viral marketing by creating compelling content that captures the attention of online audiences. - **Sports Event Marketing:** Potential for businesses to align with sporting events to promote their products or services and reach a wide audience. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity in the advertising industry to explore creative approaches like stop motion for impactful campaigns. - **Marketing:** Opportunity for marketers to incorporate viral campaigns as a part of their strategies to increase brand visibility and engagement. - **Sports Apparel:** Chance for sports apparel companies to partner with major sporting events to promote their products and engage with fitness enthusiasts. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md)