# Food-Rescuing Apps 'Ubifood' Connects Retailers and Consumers to Stop Food Waste By Laura McQuarrie | Published 2016-04-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stop-food-waste References: [marketingmag](http://www.marketingmag.ca/media/looking-to-fight-food-waste-there-might-be-an-app-for-that-171550?rss=yes) & [itunes.apple](https://itunes.apple.com/ca/app/ubifood/id1062647234) There are now hundreds of grocery stores and retailers that are implementing programs in order to [stop food waste](https://www.trendhunter.com/trends/giant-food-and-divert). In order to improve the dialogue with consumers, Ubifood was launched as a [mobile application](https://www.trendhunter.com/trends/expiremate) that gives retailer a chance to sell perfectly good [surplus food at discounted prices](https://www.trendhunter.com/trends/fresh-store-suite), rather than throwing out leftovers at the end of the day. Billions of dollars worth of food ends up in landfills each year, but this app creates a great opportunity for cost-conscious consumers and retailers who share an interest in the environment. When it comes to searching the app, users are able to find food listings by geo-location, or by browsing the 'Sweet' or 'Savory' tabs. As of now, Ubifood operates in Montreal in partnership with local bakeries, cafes, restaurants and even a few organic food stores. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Food-rescuing Apps:** Disruptive innovation opportunity: Develop an app that connects food rescue organizations with restaurants and cafes to minimize food waste. - **Reducing Food Waste:** Disruptive innovation opportunity: Create a technology that tracks expiry dates on food items to help retailers and consumers optimize food usage and reduce waste. - **Geo-location-based Food Listings:** Disruptive innovation opportunity: Build a platform that uses location data to connect consumers with local retailers offering discounts on surplus food. ### Where This Applies - **Grocery:** Disruptive innovation opportunity: Introduce a digital platform for grocery stores to sell surplus food products at discounted prices, reducing waste and increasing revenue. - **Food Retail:** Disruptive innovation opportunity: Develop an online marketplace where retailers can sell near-expiry or surplus food items to consumers at discounted rates. - **Restaurant:** Disruptive innovation opportunity: Create a reservation app for restaurants that offers a 'food waste menu' with discounted prices on surplus food items for customers to choose from. ## Related on Trend Hunter - [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md) - [Waste-Minimizing Food Apps](https://www.trendhunter.com/trends/oh-a-potato.md) - [Intelligent Anti-Food Waste Systems](https://www.trendhunter.com/trends/foodtusker.md) - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md) - [Food Management Tools](https://www.trendhunter.com/trends/food-wise-pal.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [AI-Powered Food Waste Apps](https://www.trendhunter.com/trends/leanpath.md) - [Food Waste Reduction Tools](https://www.trendhunter.com/trends/expiremate.md) - [Puerto Rican Food Services](https://www.trendhunter.com/trends/produce-application.md)