# Lungs Made of Cigarettes "Stop Consuming Your Body" Anti-Smoking Campaign By Happy Hotelier | Published 2008-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stop-consuming-your-body-anti-smoking-campaign References: [designboom](http://www.designboom.com/weblog/cat/18/view/3199/stop-consuming-your-body-campaign-by-neogama-bbh.html) & [adesf.org.br](http://www.adesf.org.br/) I am a heavy smoker, but must admit that this new campaign of the Brazilian [Anti Smoke Association Ads](https://www.trendhunter.com/trends/give-a-breath-5k) tagged **“Stop Consuming Your Body”** makes me think. The lungs are made of cigarettes and some of them are burning and seem to spread like a Wild Fire. Last year advertising Agency [Neogama/BBH](http://neogamabbh.com.br/#/pt/home) of Sao Paulo, Brazil, with Creative Director: Alexandre Gama, Copywriter: Isabella Paulelli, Art Director: Márcio Ribas, Photographer: Robert Polidori, Producer: Robson Ciaramicoli and Account Supervisor: Humberto Galdieri obtained a Cannes Ad Award with their bookcase photo, apparently taken in New Orleans shortly after Katherine and tagged **Your body is your home. Don't smoke!**. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Anti-smoking Campaigns:** There is room for more creative and impactful anti-smoking campaigns that catch the attention of heavy smokers. - **Health Awareness:** More attention should be given to raising awareness about the dangers and health risks associated with smoking. - **Visual Communication:** The use of visual communication aids in effectively conveying messages to a wider audience. ### Who This Affects Most - **Advertising:** There is a growing opportunity for advertising agencies to create impactful campaigns that raise awareness about health and safety risks associated with smoking. - **Public Health:** Public health industry can help create campaigns that increase awareness about the risks of smoking and help prevent people from consumption of tobacco and related products. - **Photography:** Photographers have an opportunity to leverage their skills to create powerful visual communication materials for anti-smoking campaigns that can have a broader reach. ## Related on Trend Hunter - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md)