# Vintage Jam Branding Stony Creek Traditions Allows People to Make Jam in Style By Jamie Danielle Munro | Published 2014-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stony-creek-traditions References: [packageinspiration](http://www.packageinspiration.com/stony-creek-traditions.html/) & [hannahspiesnow](http://hannahspiesnow.com/) [Stony Creek Traditions](https://www.trendhunter.com/trends/teainfused-beers) is a jam kit that allows customers to [make their own jam](https://www.trendhunter.com/trends/craftly-diy-hot-sauce-kit) from scratch. The branding was done by Hannah Spies of the USA, and she uses a cute, [vintage-style approach](https://www.trendhunter.com/trends/back-to-nature-1) to everything. The kit comes in a wooden basket, similar to those one would use in the 50s for going out on a picnic. The labels are all done with a clean design with nothing overly fancy to take away from the product itself. The kit itself comes with a variety of tools for jam-making abilities, including a latticed structure for the plants to grow on, empty jars as well as seeds. For the avid jam-lover, making one's own product could be a great side project and also a handy way to save some money! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vintage-style DIY Kits:** Bringing back the vintage with a DIY twist to cater to the millennial market's need for nostalgia and personalization - **Sustainable DIY Food Packaging:** Encouraging consumers to reduce waste through the use of eco-friendly packaging materials and reusable tools - **At-home Food Production Trend:** As more people seek to regain control over their food sources, there is a growing trend of at-home food production, such as making jam or growing herbs indoors ### Industries Being Reshaped - **Food Packaging:** Opportunity to create eco-friendly and reusable food packaging tools for at-home food production kits - **Home and Garden Retail:** New products and services catered towards the at-home food production trend, like grow-your-own-kits for fruits, vegetables, and herbs - **Craft and Artisanal Food:** Focusing on artisanal food products and DIY kits as a marketable alternative to mass-produced food and drink items ## Related on Trend Hunter - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Jammy Berry Perfumes](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues.md) - [Modernized Country-Style Jams](https://www.trendhunter.com/trends/good-good-blackberry-jam.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Indigenous Jam Spreads](https://www.trendhunter.com/trends/tradish.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Heritage-Inspired Blueberry Jams](https://www.trendhunter.com/trends/blueberry-verjus-jam.md) - [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md)