# Androgynous Fine Jewelry Stones of Character Crates Opulent Accessories With a Gender-Fluid Feel By Jana Pijak | Published 2016-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stones-of-character References: [la.racked](http://la.racked.com/2016/3/8/11179060/stones-of-character-custom-jewelry) & [instagram](https://www.instagram.com/stonesofcharacter/) Stones of Character is a [fine jewelry company](https://www.trendhunter.com/trends/aaria-london) specializing in androgynous pieces that make a statement when worn. A favorite among celebrities like Lenny Kravitz and Justin Bieber -- who recently wore pieces from the label on his latest album cover for Purpose -- the accessory brand specializes in statement pieces like rings, necklaces and bracelets. Each embody a gender-neutral design aesthetic and are an homage to glam rock styles that target young fashion fans while referencing nostalgia. Stones of Character's [androgynous jewelry](https://www.trendhunter.com/trends/wicked-fabulous) range is reflective of a growing fashion movement that rejects gender-focused stereotypes in exchange for a unisex point of view. Celebrating self-expression rather than setting limits, this accessory range consists of statement pieces that are each as unique as the individuals that are wearing them. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Androgynous Jewelry:** Designing gender-neutral statement pieces that celebrate self-expression and reject traditional gender roles provides an opportunity to tap into the growing demand for unisex fashion. - **Gender-fluid Fashion:** Creating fashion items that ignore traditional gender barriers presents an opening for businesses to appeal to younger generations that value inclusivity. - **Nostalgia-inspired Style:** A nod to glam rock styles of the past provides a chance for companies to connect with consumers who appreciate retro fashion that is simultaneously fresh and contemporary. ### Who This Affects Most - **Fashion:** Incorporating the androgynous aesthetic trend into collections offers an industry opportunity for businesses to align with a growing movement and drive sales with unique statement pieces. - **Jewelry Making:** Developing androgynous statement jewelry collections could differentiate a jeweler in the industry, potentially attracting a new customer base who wants to accentuate their individuality with accessories. - **Celebrity Fashion:** Partnering with and marketing to celebrities who already embrace androgynous fashions allows other brands to take advantage of this growing movement and elevate their brand image by association. ## Related on Trend Hunter - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Masculine Fashion House Jewelry](https://www.trendhunter.com/trends/les-gastons-vuitton-collection.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Minimalist Jewelry Brands](https://www.trendhunter.com/trends/barebone.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md)