# Ethical Organic Java Beans The Stonepound Coffee Company Brings Eco-Friendly Joe to Toronto By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/stonepound-coffee-company References: [secouncil](http://www.secouncil.ca/en/marketplace/stonepound-coffee-company-0) & [stonepoundcoffee](http://www.stonepoundcoffee.com/) The Stonepound Coffee Company distributes organic, eco-friendly and ethically produced coffee in Toronto that helps create sustainable income for indigenous farming families. Launched in February 2011, the coffee is responsibly sourced in the Julia Campbell Agro-Forest located in Pula, Asipulo, Philippines. The organic civet coffee is "green" and shade-grown, while the forest, a conservation park, is engaged in supporting animal welfare and bio-diversity. Due to the unique collection method of civet coffee, there is only a limited supply of the [beans available for pre-order.](http://www.stonepoundcoffee.com/#civet-coffee) The company developed a program, the Stonepound Coffee Community Advancement Fund, in order to create to spur positive social change in Pula. Stonepound also endeavors to pursue [responsible, organic growth](https://www.trendhunter.com/trends/illy-caff-arabica-selection-brazil-cerrado-mineiro) within the farming municipality. **Contact Information** Stonepound Coffee Company [website](http://www.stonepoundcoffee.com/) Stonepound Coffee Company on [Facebook](http://www.facebook.com/stonepoundcoffee) Stonepound Coffee Company on [Twitter](http://twitter.com/StonePoundCo) ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Agriculture:** Opportunity to develop and market eco-friendly agricultural practices and products. - **Ethical Sourcing:** Opportunity to establish supply chains that prioritize ethical sourcing and create sustainable income for farmers. - **Socially Responsible Business:** Opportunity to support and create positive social change through business initiatives. ### Sectors Adopting This - **Organic Coffee:** Disruptive innovation opportunity to produce and distribute organic coffee that is environmentally and socially responsible. - **Ethical Farming:** Disruptive innovation opportunity to promote ethical farming practices and support indigenous farming communities. - **Sustainable Agriculture:** Disruptive innovation opportunity to develop sustainable agricultural solutions that prioritize biodiversity and ecosystem conservation. ## Related on Trend Hunter - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Regenerative Coffee Brands](https://www.trendhunter.com/trends/holistic-roaster.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Collaborative Coffee Labels](https://www.trendhunter.com/trends/nuzee.md) - [Groundbreaking Decaf Coffee Ranges](https://www.trendhunter.com/trends/city-boy-coffee.md) - [Charitable Festive Coffee Blends](https://www.trendhunter.com/trends/manatee-coffee.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Sustainable Toronto Coffee Shops](https://www.trendhunter.com/trends/dispatch-coffee-toronto.md)