# Pop-Up Wine Mixers Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City By Trend Hunter | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stoneleigh-vineyards-wonder-of-nature References: [stoneleigh.co.nz](http://www.stoneleigh.co.nz/) & [stoneleigh.co.nz](http://www.stoneleigh.co.nz/mtEden/) New Zealand wine brand, Stoneleigh, shows how nature can appear in the most unexpected places, bringing a ‘Wonder of Nature’ to inner city Auckland. Check out the video above to see how Stoneleigh surprised and delighted Auckland with its multi-sensory urban oasis. Enjoyed the music? Stoneleigh partnered with New Zealand recording artists, Mt Eden, whose song ‘Drive’ evokes the flavours of Stoneleigh wine in sound. As a thank you to fans, Stoneleigh and Mt Eden have made the track available for free download>. Visit Stoneleigh to learn how they're capturing the essence of New Zealand's most acclaimed winemaking region. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pop-up Wine Mixers:** Opportunity to create unique and immersive wine experiences in non-traditional venues. - **Multi-sensory Marketing:** Innovative ways to engage customers beyond taste by incorporating music, art, and unexpected senses. - **Collaborative Partnerships:** Opportunities to leverage partnerships with local artists to create unique brand experiences. ### Who This Affects Most - **Wine Industry:** Opportunity for wineries to expand their reach with pop-up events that appeal to new audiences. - **Event Planning:** Opportunity to offer turn-key pop-up event experiences for wineries, or partner with wineries to create unique experiences. - **Music Industry:** Opportunities for musicians to integrate with brands and expand their reach beyond traditional album sales. ## Related on Trend Hunter - [Canadian Winery Experiences](https://www.trendhunter.com/trends/kew-vineyards-estate-winery.md) - [Travel Getaway Wine Promotions](https://www.trendhunter.com/trends/mud-house-and-coolstays.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Vivid New Zealand Wines](https://www.trendhunter.com/trends/kim-crawfords-sauvignon-blanc.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Spring-Themed Fruit Wines](https://www.trendhunter.com/trends/echo-falls-fruit-fusion-watermelon-kiwi.md) - [Orchid-Inspired Canadian Wines](https://www.trendhunter.com/trends/grow-wild-1.md) - [Serendipitous Red Wines](https://www.trendhunter.com/trends/here-by-chance.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md)