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# Stone-Fired Cauliflower Crusts
Caulipower's Cauliflower Pizzas are Artisan-Inspired

By Laura McQuarrie | Published 2021-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/stonefired-cauliflower-crust
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18652-caulipower-unveils-stone-fired-cauliflower-crust) & [eatcaulipower](https://eatcaulipower.ca/en/?gclid=CjwKCAjwy42FBhB2EiwAJY0yQuCO22LiHqQeOLWsx9eUbnUxmBmFFLArIoUgjtAylfj_e434ufekWBoC6J8QAvD_BwE)

Caulipower is introducing artisan-inspired, stone-fired cauliflower crusts so that people can enjoy a healthy take on frozen pizza that has a crispy crust. The brand is introducing these new crusts for a variety of its topped pizzas, like Margherita, Three Cheese and Uncured Pepperoni, and they boast 17% less fat, 52% less sugar and 24% more fiber than the leading conventional pizzas.

Gail Becker, founder and chief executive officer of Caulipower, says "Finally, people can enjoy a healthier version of an artisanal restaurant-quality experience cooked in the comfort of their own kitchen. If a crust doesn’t get crispy, it’s simply not pizza. Ours is made crispy the way only stone-firing can do."

The artisan-inspired pizzas help to bridge the gap between better-for-you pizzas and traditional stone-fired recipes.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 26% | Activity: 63% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Cauliflower as a Pizza Crust Alternative:** Innovative food companies can disrupt the frozen pizza industry by offering healthier pizza crust alternatives like cauliflower crusts.
- **Healthy Frozen Pizzas:** There is an opportunity for companies to disrupt the frozen pizza industry by incorporating healthier ingredients and natural alternatives to traditional pizza components.
- **Artisan-inspired Frozen Pizzas:** Frozen pizza companies can differentiate themselves by offering artisan-inspired pizzas that offer a high-quality, restaurant-like experience.

### Sectors Adopting This

- **Frozen Food Industry:** Innovative frozen food companies can compete in the market by offering healthier alternatives to traditional frozen foods like pizza.
- **Health Food Industry:** The health food industry can continue to disrupt the food market by offering products like cauliflower crusts that offer healthier versions of traditional foods.
- **Pizza Industry:** The pizza industry can incorporate healthier ingredients and alternative crust options to appeal to a more health-conscious audience.

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