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# Retro Collegiate Lookbooks
The Stoned Immaculate Vintage Lookbook Goes Back to '76

By Vasiliki Marapas | Published 2014-10-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stoned-immaculate-vintage-lookbook
References: [c-heads](http://www.c-heads.com/2014/10/10/stoned-immaculate-vintage-immaculate-high-class-of-76-lookbook/) & [stonedimmaculatevintage](http://stonedimmaculatevintage.com/)

The latest Stoned Immaculate Vintage lookbook travels back to 1976, a year when [denim jumpsuits and bellbottoms](https://www.trendhunter.com/trends/fall-24-collection) ruled supreme.

The lookbook will definitely remind you of Richard Linklater's 'Dazed and Confused,' a [coming-of-age film](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) that followed a group of teenagers from [every social strata](https://www.trendhunter.com/trends/wildest-ones-yet) -- from the jocks and disco babes to the bookworms and burnouts -- on their final day of school in the summer of '76.

Eddie Mitsou and Chelsea Schuchman star as young babes who prefer playing hooky, smoking cigarettes and joy riding than going to class. The lookbook was styled by Chloe Chippendale and photographed by Aaron Feaver and Wiissa. Matisse Andrews and Melinda Dean styled their pink lips and winged curls, respectively.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 91% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro Fashion:** Opportunity for fashion brands to tap into nostalgia by creating vintage-inspired collections and lookbooks.
- **1970s Aesthetic:** Potential for brands to embrace the aesthetic of the 1970s, incorporating elements such as bellbottoms and denim jumpsuits into their designs.
- **Youth Rebellion:** Opportunity to explore themes of youth rebellion and counterculture in fashion campaigns, attracting a target audience looking for items that embody non-conformity and freedom.

### Where This Applies

- **Fashion:** Fashion brands can capitalize on the demand for retro fashion by producing vintage-inspired clothing lines and promoting them through nostalgic lookbooks.
- **Photography:** Photographers specializing in vintage aesthetics can find new opportunities in capturing retro-inspired lookbooks and fashion campaigns.
- **Beauty:** Beauty brands can create tutorials and products that cater to the 1970s aesthetic, such as vintage hairstyles and makeup looks, to complement the retro fashion trend.

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