# Learning-Enabling Rucksacks Purchasing a Stone+Cloth Backpack Provides a Child With an Education By Sarah Moore | Published 2012-07-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/stonecloth References: [stonecloth](http://www.stonecloth.com/) The purchase of a Stone+Cloth [mountain-inspired backpack](https://www.trendhunter.com/trends/greater-zion) provides much-needed funds to children in Tanzania to allow them to go to school. Formerly known as [Benson Backpacks](http://www.trendhunter.com/trends/benson-backpacks1), the company has rebranded itself and is now working with the Knock Foundation; donating $10 from the sale of each knapsack to support their education program. Founded by Matthew Clough, the [social enterprise's partnership](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack) with the Tanzania-based Knock Foundation provides funding allocated to give tuition assistance, school supplies and meals for students to those who need it and would not be able to afford to attend school otherwise. The manufacturing of the bags takes place in California, ensuring quality-made goods while also providing employment opportunities for locals -- providing a positive impact to those in the United States and abroad. **Contact Information** Stone+Cloth website Stone+Cloth on Facebook Stone+Cloth on Twitter ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Socially Responsible Backpacks:** Opportunity for companies to create backpacks that support education in disadvantaged communities. - **Education-focused Consumer Products:** Creating consumer products whose sales support education in disadvantaged communities can generate funding for education and empower consumers to be socially responsible. - **Locally Made Goods for Global Impact:** Manufacturing products locally can provide employment opportunities while also supporting social and environmental causes abroad. ### Industries Being Reshaped - **Backpack Industry:** Companies can seek partnerships with schools and organizations to create backpacks that support educational initiatives. - **Consumer Goods Industry:** Creating consumer products that support social and environmental causes can attract customers who are socially conscious. - **Manufacturing Industry:** Manufacturing locally can provide economic and social benefits to communities while creating products with positive social and environmental impact. ## Related on Trend Hunter - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Sugarcane Fabric Backpacks](https://www.trendhunter.com/trends/plezi-sugar-pack.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Extra-Large Laundry Backpacks](https://www.trendhunter.com/trends/steele-canvas.md)