# Pebbly Polish Branding S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks By Amelia Roblin | Published 2013-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stone-nail-polish-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/s-tone-concept.html) & [behance.net](http://www.behance.net/gallery/S-TONE-nail-polish/10837779) While brand identity designers are inevitably always looking to make products look attractive in some sense, the notion of creating a beautiful image is of the utmost importance for [women's cosmetics](https://www.trendhunter.com/trends/absolute-collection). S-Tone Nail Polish packaging falls into that category, and this alluring quality is achieved by incorporating [gorgeous organic forms](https://www.trendhunter.com/trends/shapeup-tube). The [nail polish bottles](https://www.trendhunter.com/trends/the-deep-edit) come in a variety of shapes and sizes to reinforce this idea of natural uniqueness, but they all take smooth and rounded contours that are reminiscent of pebbles; even with their caps screwed on. Designer Ekaterina Dubeykovskaya devised a collection of three sets that have each been inspired by a different body of water around the world. S-Tone Nail Polish packaging features the Sargasso Sea, the Baltic Sea and the Phillipine Sea with their particular fitting color schemes. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Organic Packaging:** Opportunity for brands to incorporate natural forms and materials into their product packaging, appealing to the growing trend of eco-conscious consumers. - **Unique Shapes:** Using unconventional shapes and sizes for product packaging can create a visually striking and memorable brand image, standing out in the competitive cosmetics market. - **Inspired by Nature:** Drawing inspiration from natural elements such as bodies of water can bring a sense of tranquility and beauty to product packaging design. ### Who This Affects Most - **Cosmetics:** Incorporating organic packaging and unique shapes can help cosmetic brands differentiate themselves and appeal to environmentally-conscious consumers. - **Design:** Designers can explore innovative packaging solutions that are inspired by nature, creating visually appealing and sustainable products for various industries. - **Consumer Goods:** By using natural forms and organic packaging, consumer goods companies can tap into the growing demand for eco-friendly products and enhance their brand image. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md)