# Ultra-Resistant Bags Stone Island Dry Bags are Multi-Colored and Multi-Purpose By Corinne Guirgis | Published 2011-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stone-island-dry-bags References: [hypebeast](http://hypebeast.com/2011/05/stone-island-drybags-video/) & [stoneisland](http://www.stoneisland.com/STONE_ISLAND/search/Bags/MEN/season/main/tskay/401CE1A1/ENE_C/4294961666/gender/U/ENE_COUNTRY/250444/m_ENE_gender/15/ENE_LV/16/mm/269/agerange/adult) Ultra-resistant, 100% waterproof, airtight and virtually indestructible, the Stone Island Dry Bags were designed in collaboration with reputable outdoors production company Ortlieb. Perfect for canoe trips, hikes or any outdoor activity (including walking to and from work in the rain), the bags offer guaranteed protection of all items it houses. Despite its relatively high price point of upwards of $250, the bag's lifespan is seemingly endless. Coming in three different styles - a duffel, a backpack and a shoulder bag -- and five different colors, there is a bag for every style; each is printed with the famed Stone Island compass logo. To market the indestructible factor of the bags and bring them to life, Stone Island commissioned Italian filmmakers Lele Saveri and Giulia Maria Venturini and asked them to travel around Milan with their airtight, PVC-floating, 100% waterproof ultra-resistant bags and film the results in this creative video. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Ultra-resistant Bags:** Opportunity for disruptive innovation in durable and long-lasting outdoor bags. - **Waterproof Technology:** Opportunity for disruptive innovation in creating waterproof and airtight products. - **Collaborative Design:** Opportunity for disruptive innovation in partnering with specialized companies for product development. ### Who This Affects Most - **Outdoor Gear:** Disruptive innovation opportunities in producing highly durable and versatile bags for outdoor activities. - **Fashion:** Disruptive innovation opportunities in creating stylish and functional waterproof bags for everyday use. - **Film Production:** Disruptive innovation opportunities in incorporating durable bags into creative marketing campaigns. ## Related on Trend Hunter - [Water-Ready Duffle Bags](https://www.trendhunter.com/trends/zhik-submersible-duffel-bag.md) - [Featherlight Hyper-Strength Duffle Bags](https://www.trendhunter.com/trends/norda-toolbox-duffle-bag.md) - [Tough Tactical Duffle Bags](https://www.trendhunter.com/trends/spclst-system-duffel-bag.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Durable Versatile Bags](https://www.trendhunter.com/trends/durable-versatile-bags.md) - [Waterproof Ocean-Grade Utility Totes](https://www.trendhunter.com/trends/waterproof-tote.md) - [High-Performance Duffel Bags](https://www.trendhunter.com/trends/nordas-toolbox.md)