# Soapstone Ice Cubes Whiskey Stones Cool Your Drink Without Watering it Down By Elsa Blaine | Published 2009-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stone-ice-cubes-whiskey-Fitzsu References: [outblush](http://www.outblush.com/women/life/food-drinks/fitszu-whisky-stones/) & [fitzsu](http://www.fitzsu.com/whisky-stones-ultimate-cube-your-whisky-p-7026.html) Whiskey on the rocks takes on a whole different meaning with these cooling cubes made of soapstone from Vermont. After 4 hours in the freezer, [Whiskey Stones](https://www.trendhunter.com/trends/bevridge) by Fitzsu are cold enough to chill an old fashioned glass of [Scotch](https://www.trendhunter.com/trends/label-year-old) but yet they will not water it down in the slightest. The cubes measure just over 3/4” and come in a drawstring cotton sack for $18. The only care required is to rinse them off after use and to stick them back in the freezer for the next drink. We saw a similar product a while back called [Nordic Rocks](https://www.trendhunter.com/trends/identity-verifications) mined from the Swedish ground; check out the trend below titled Eco-Friendly Ice Cubes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-traditional Ice:** The emergence of alternative, non-traditional ice options provides an opportunity for companies to create new, trendy products for the beverage industry. - **Sustainable Drinkware Accessories:** A trend towards eco-friendly, reusable drinkware accessories, such as soapstone ice cubes, presents an opportunity to create new innovative and sustainable products within the bar and beverage industry. - **Functional Luxury:** The development of functional luxury items, such as soapstone ice cubes, provides a potential product niche for companies seeking to create high-end, value-added versions of everyday items. ### Where This Applies - **Beverage:** The beverage industry has an opportunity to incorporate non-traditional ice options, like soapstone cubes, into their menu or product line to enhance the drinking experience. - **Housewares:** The housewares industry can capitalize on the trend of eco-conscious consumers looking for reusable alternatives by creating and marketing sustainable drinkware accessories like soapstone ice cubes. - **Luxury Goods:** Luxury goods companies have the opportunity to create value-added, functional luxury items like soapstone ice cubes that cater to consumers looking for unique and premium versions of everyday items. ## Related on Trend Hunter - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Five-Sided Unique Whiskey Glasses](https://www.trendhunter.com/trends/unique-whiskey-glass.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md)