# Stone Hairstyles Milan Salon Intrecci's Ad Campaign Emphasizes Italian Beauty By TrendHead | Published 2009-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stone-head-ads-milan-hair-salon-intreccis-ad-campaign-by-dadda References: [eternallycool.net](http://eternallycool.net/2009/03/we-will-rock-you/) & [eternallycool.net](http://eternallycool.net/?p=442) This is sculpture art of the highest level: these hard-headed models appear to have been cut out of stone. The images are from an excellent ad campaign for a Milan-based hair salon called Intrecci. The text on the ad reads, “To be finished at Intrecci.” This clever ad-line suggests that Intrecci is the best place to find a hair stylist who can match these amazingly gorgeous sculptures and pieces of art. Well done to the [advertising agency](https://www.trendhunter.com/trends/kiehls-response) of D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy for coming up with this one! The pictures of the nuns with extraordinary hair-dos are from a previous [brilliant ad campaign](https://www.trendhunter.com/trends/hair-ballad) for the same hair salon. I love their genius approach to advertising, mixing humor with Italian tradition. It really works wonders. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sculpture Art:** Opportunity for hair salons to incorporate sculpture art-inspired hairstyles into their services, offering a unique and visually striking experience for customers. - **Humorous Advertising:** Opportunity for businesses in the advertising industry to explore humorous and unconventional approaches to capture consumers' attention and create memorable campaigns. - **Cultural Fusion:** Opportunity for businesses in various sectors to blend different cultural elements in their marketing strategies, celebrating diversity and appealing to a broader audience. ### Industries Being Reshaped - **Hair Salons:** Disruptive innovation opportunity: Introduce sculpture art-inspired hairstyles to offer a unique and visually captivating experience for clients, differentiating from traditional salon services. - **Advertising:** Disruptive innovation opportunity: Explore humorous and unconventional approaches in advertising campaigns, leveraging creativity to grab consumers' attention and create a lasting impression. - **Marketing:** Disruptive innovation opportunity: Embrace cultural fusion in marketing strategies by blending diverse elements, appealing to a wider target audience and showcasing a brand's inclusivity. ## Related on Trend Hunter - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Minimal Stone Wall Motifs](https://www.trendhunter.com/trends/couture-collection-2.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Art-Focused Hair Salons](https://www.trendhunter.com/trends/john-steinberg-and-associates.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md)