# Ghostly Pale Ales Stone: Ghost Hammer IPA Boasts Floral, Lemon and Tropical Notes By Mary Van Puymbroeck | Published 2017-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stone-ghost-hammer-ipa References: [uncrate](https://uncrate.com/article/stone-ghost-hammer-ipa/) & [stonebrewing](http://www.stonebrewing.com/beer/stone-seasonals/stone-ghost-hammer-ipa#ageGatePassed) 'Stone: [Ghost Hammer IPA](https://www.trendhunter.com/trends/ghost-hard-seltzer)' is an [unfiltered IPA](https://www.trendhunter.com/trends/big-mango-beer-hug) from the experts at [Stone Brewing](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas). This beer was made to honor the sound of knocking pipes in the brewery brewing team and was named after the sounds they make clanging on the pipes as they work through the night. Ghost Hammer IPA is a well-balanced beer brewed with Loral hops, an innovation in the world of hops that's been named by combining the words "lemon" and "floral" to communicate its potent citrus-floral notes and aromas. Stone Brewing has been making beer since 1996. What started as a microbrewery has grown into one of the most respected craft breweries in North America. It has even been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unfiltered IPA:** Opportunity for creating unique and flavorful beers by incorporating unfiltered brewing techniques. - **Loral Hops:** Innovative hop variety combining citrus and floral flavors, providing new opportunities for craft brewers to experiment with unique beer profiles. - **Craft Brewing:** Continued growth of craft breweries, offering opportunities for small-scale, innovative beer production. ### Sectors Adopting This - **Beer Brewing:** Disruptive innovation opportunities for breweries to experiment with unfiltered brewing techniques and unique hop varieties like Loral hops. - **Craft Beer:** Opportunity for craft beer producers to create distinct and flavorful brews using unfiltered IPA styles and innovative hop varieties. - **Beverage Manufacturing:** Market potential for brands to tap into the growing demand for craft beer, specifically unfiltered IPAs and unique hop flavors like Loral hops. ## Related on Trend Hunter - [Grape-Infused Beer Recipes](https://www.trendhunter.com/trends/phantasm.md) - [Monstrously Hoppy IPAs](https://www.trendhunter.com/trends/hoppy-ipa.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [Imperial Cold IPAs](https://www.trendhunter.com/trends/cold-ipa.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Heavily Hopped IPAs](https://www.trendhunter.com/trends/crisp-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md)