# Process-Revealing Enterprise Videos The Stone + Cloth Behind the Scenes Look is Thoughtful and Fun By Jennifer Gosnell | Published 2013-07-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/stone-cloth-behind-the-scenes References: [stonecloth](http://www.stonecloth.com/journal) & [good.is](http://www.good.is/posts/made-in-america-stone-cloth) The [Stone + Cloth](https://www.trendhunter.com/trends/stone-islands-munich-store) behind the scenes video takes a look at the social businesses process. The Stone + Cloth enterprise creates bags -- mountain rucksacks, backpacks, iPad cases and pencil cases -- whose proceeds go towards helping children in Tanzania get an education through scholarship. Their hip and in-style pieces are definitely worth the purchase in and of themselves. Plus, priced similarly to backpacks and cases you would find in stores, this business venture offers a feel-good alternative to the same old. Stone + Cloth's latest video captures the feel of the office and the people working for the venture. It's a little bit of insight into a fantastic company and their inspirational process set to an awesome tune. **Contact Information** Stone + Cloth [Website](http://www.stonecloth.com/) Stone + Cloth on [Twitter](https://twitter.com/stoneandcloth) Stone + Cloth on [Facebook](https://www.facebook.com/stone.n.cloth) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Socially Responsible Enterprises:** Stone + Cloth's video reveals their socially responsible business model which could inspire others to follow suit. - **Transparency in Business Processes:** Stone + Cloth's behind-the-scenes video sets an example for other businesses to be more transparent about their operations, building trust with consumers. - **Storytelling Through Video Content:** The video provides a creative way for Stone + Cloth to tell their story and connect with their consumers through engaging video content. ### Where This Applies - **Fashion Industry:** Stone + Cloth's unique business model presents a new opportunity to disrupt the fashion industry by incorporating social responsibility into production and sales. - **Education Industry:** Stone + Cloth's proceeds going towards providing education to Tanzanian children could encourage other companies to invest in education as well. - **Marketing and Advertising Industry:** The success of Stone + Cloth's creative video marketing could inspire other businesses to similarly utilize video content to tell their unique stories and connect with their audience. ## Related on Trend Hunter - [Next-Gen Business Backpacks](https://www.trendhunter.com/trends/work-backpack-that-stands-up.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md)