# Wastewater-Brewed Beers Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater By Michael Hines | Published 2017-03-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stone-brewing-full-circle References: [odditycentral](http://www.odditycentral.com/foods/san-diego-brewery-uses-recycled-toilet-water-to-make-beer.html) & [stonebrewing](http://www.stonebrewing.com/) [Stone Brewing](https://www.trendhunter.com/trends/buenavida) Full Circle Pale Ale is a new beer from the San Diego-based brewery made using unusual water. The water is "unusual" in the sense that it is 100% wastewater. The beer was created in partnership with [Pure Water](https://www.trendhunter.com/trends/murky-hazy-ipa) San Diego, which treats water flushed down toilets and sinks and makes it safe to drink. The project aims to supply a third of San Diego's water by 2035. The Stone Brewing Full Circle Pale Ale was unveiled at a public tasting, with attendees commending its taste despite initial concerns over the water source used to brew it. The beer was made in a [limited batch](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa), although Stone says it has plans to produce more of it sometime in the future. If Full Circle Pale Ale does go into production, it has a shot to be on store shelves across the country as Stone Brewing is the ninth-largest beer company in the US by volume. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Wastewater-brewed Beers:** Creating beers using wastewater as an ingredient presents an opportunity for sustainable brewing practices. - **Water Treatment Innovation:** Developing new technologies and methods to treat wastewater for use in various industries, including brewing, can lead to more efficient and eco-friendly processes. - **Acceptance of Alternative Water Sources:** The growing acceptance and positive reception of beers made from alternative water sources like treated wastewater showcases an opportunity for diversification in the beverage industry. ### Industries Being Reshaped - **Brewing:** The brewing industry can explore the production of beers using wastewater as a way to promote environmental sustainability and tap into niche markets. - **Water Treatment:** The water treatment industry can develop innovative solutions to treat wastewater effectively, enabling its safe use in various applications, such as brewing. - **Beverage:** The beverage industry, particularly the craft beer market, can embrace alternative water sources like treated wastewater to create unique products and cater to environmentally conscious consumers. ## Related on Trend Hunter - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Sustainable Solar-Powered Beers](https://www.trendhunter.com/trends/oakham-sun-city.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md)