# Playful Fashion Campaigns Stone Bonker's Goofy Fall/Winter 2009 Ads By mediterranean | Published 2009-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stone-bonkers-fall-winter-2009-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/04/davi-costa-pedro-cavalca-stone-bonker.html) & [stone-bonker](http://www.stone-bonker.com/) Dubbed 'comfortably cool,' the new Fall/Winter 2009 ad campaign for Brazilian brand Stone Bonker goes for a playful theme. Photographed by Du Borsatto, the ads feature models Davi Costa and Pedro Cavalca in [playful and goofy poses](https://www.trendhunter.com/trends/shmoofoil). The ads carry the vibe of the brand, which is providing a [chic yet comfortable and relaxed look](https://www.trendhunter.com/trends/cole-haan-comfortable). **Implications** - When it comes to playful themes, the idea of putting on a fake mustache seems to be all the rage. With society using hipsters as comic relief, it's no surprise that faux 'staches have become a popular whimsical approach that companies are taking to get attention thanks to the hipster culture that's so dominant today. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 70% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playful Fashion Campaigns:** Using playful and goofiness in fashion campaigns to provide a relaxed and comfortable look. - **Whimsical Approaches in Advertising:** Incorporating trendy items like faux mustaches into advertising campaigns to attract younger audiences. - **Hipster Culture Influence:** Incorporating hipster culture into marketing campaigns to appeal to the younger generation. ### Where This Applies - **Fashion Industry:** Incorporating more playful and relaxed themes into fashion advertising to stand out. - **Advertising Industry:** Incorporating trendy items and a playful atmosphere into advertising campaigns to attract younger audiences. - **Marketing Industry:** Leveraging hipster culture to make marketing campaigns more appealing and relevant to younger generations. ## Related on Trend Hunter - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md)