# Crushed Shoe Campaigns Stolpern Accident Insurance Evokes Car Accidents Through Broken Shoes By Allison Love | Published 2010-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stolpern-accident-insurance References: [adsoftheworld](http://adsoftheworld.com/media/print/suva_accident_insurance_red_shoe) & [stolpern.ch](http://www.stolpern.ch/) Stolpern Accident Insurance company's newest ad campaign plays to the everyday person, using shoes as their visual aid targeting all types of audience. Their (in my view) [hilarious tag line](https://www.trendhunter.com/trends/engineered-for-whatever), "In Switzerland, more people are injured each year in tripping accidents than in car accidents," highlights the everyday accident prone people. The images of [crushed shoes](https://www.trendhunter.com/trends/soles4souls-canada) the Stolpern Accident Insurance company uses range from a [red high heel](https://www.trendhunter.com/trends/flex-as-you-go) to business shoes and sneakers, covering all their clientele base. If this campaign was supposed to invoke laughter, it's working because I find it to be extremely amusing and effective. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Visual-based Advertising:** Insurance companies leverage creative visuals to produce humorous advertising campaigns targeting everyday individuals. - **Targeted Insurance Advertising:** Ad campaigns use humor to highlight specific areas of insurance coverage, such as tripping insurance. - **Everyday Peril Advertising:** Insurance campaigns use relatable everyday visuals to emphasize the importance of insurance coverage for the everyday person. ### Industries Being Reshaped - **Advertising:** Creative ad campaigns seek to stand out in a crowded market by using humor and relatable visuals. - **Insurance:** Insurance companies are using targeted advertising to highlight specific types of coverage, such as tripping insurance. - **Fashion:** The use of shoes in Stolpern Accident Insurance's ad campaign could drive increased interest and sales in unique and trendy shoe styles. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Sneaker-Stealing Campaigns](https://www.trendhunter.com/trends/rob-it-to-get-it.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md)