# Flirty Football Editorials Lys Inger Stars in a Football-Themed Stolnick June 2014 Editorial By Farida Helmy | Published 2014-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stolnick-june-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/football-star-lys-inger-poses-igor-oussenko-stolnick/) & [stolnick.ru](http://www.stolnick.ru) Keeping up with the footy mania caused by the upcoming World Cup in Brazil next month, football fuses with high fashion in the Stolnick June 2014 editorial. Inspired by the World Cup fever that has both men and women in a frenzy, the Stolnick June 2014 editorial stars the lovely Lys Inger modeling the seasons sportiest looks. Captured by photographer Igor Oussenko, the fashion shoot is playful and energetic, with either a simple beige studio backdrop or a football field with a goal and players. The football-themed editorial has the blonde stunner looking jovial and vibrant, posing in pieces from Prada, Marni and Celine -- which were styled by Georgy Rushev and Eugenia Ilina. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sports-fashion Fusion:** The trend of blending athletic wear into high fashion editorial spreads offers an opportunity to create new activewear designs with a stylish edge. - **Event-inspired Fashion:** Inspired by upcoming events such as the World Cup, incorporating event themes into fashion editorials allows for new, unique and dynamic photo shoot concepts. - **Athletic Studio Shoots:** Utilizing a studio space for athletic-themed photo shoots offers an opportunity to showcase new workout clothing designs and styles. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can look to collaborations with sports brands to create innovative sportswear pieces with a high-fashion twist. - **Sports Industry:** The sports industry can explore collaborations with fashion designers to develop functional yet stylish athletic wear that appeals to a wider audience. - **Photography Industry:** The photography industry can explore new opportunities to utilize sports and athletic themes in high fashion photo shoots, which may attract new clients and collaborations. ## Related on Trend Hunter - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)