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# Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired

By Shiori Mine | Published 2012-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/stoli-salted-karamel-vodka
References: [laughingsquid](http://laughingsquid.com/stoli-salted-karamel-vodka) & [stoli](http://www.stoli.com/products/)

If you have a soft spot for sweets, consider mixing some [Stoli](https://www.trendhunter.com/trends/halapeo-pepper) Salted Karamel Vodka into your next signature party cocktail. The dessert-inspired liquor is flavored to emulate the [salty and sweet taste](https://www.trendhunter.com/trends/queens-caramel) of this popular treat.

Salted caramel has been integrated into all sorts of desserts ranging from cupcakes to macarons. The smooth, golden brown caramel is highlighted by just the right amount of salt sprinkled over top. The frosted bottle gives this liquor a higher class image compared to the rest of the Stoli offerings. Whether mixed with a [classic apple martini](https://www.trendhunter.com/trends/skyy-martinis) or taken straight on the rocks, this sweet liquor is sure to be a crowd pleaser. Anyone else curious to know if this is one shot that can be taken tequila-style -- it is salted after all.

Looking for something sweet to ease the burn? Add a little Stoli Salted Karamel Vodka to your devilish drinks and spicy shooters.

Image Credit: Additional [spiritsbusiness](http://www.thespiritsbusiness.com/2012/07/stolis-salted-karamel-claims-to-be-world-first/)

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 22% | Activity: 39% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Salted Caramel Flavor Trend:** Opportunity to create new food and beverage products with a sweet and savory flavor profile.
- **Dessert-inspired Liquor Trend:** Opportunity for liquor companies to develop new product lines for the dessert-inspired beverage market.
- **Premium Liquor Bottle Design Trend:** Opportunity for liquor companies to differentiate their products through unique and visually appealing bottle designs.

### Industries Being Reshaped

- **Food and Beverage Industry:** Opportunities to create new products and packaging with a salted caramel flavor profile that appeals to consumers.
- **Liquor Industry:** Opportunities to tap into the dessert-inspired liquor market by creating new product lines with unique flavors and branding.
- **Packaging Industry:** Opportunities to provide unique and visually appealing bottle designs for liquor companies looking to differentiate their products.

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