# Full-Strength Canned Cocktails Stolen Spirits' Stolen X 100ml Cans are Conveniently Ready to Drink By Laura McQuarrie | Published 2019-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stolen-spirits-stolen-x References: [businesswire](https://www.businesswire.com/news/home/20191009005130/en) & [thisisstolen](http://www.thisisstolen.com/) Earlier this year, Stolen Spirits launched Stolen X in one-liter and 750-milliliter bottles and now is it introducing 100-milliliter cans of its canned cocktail made with straight American rye whiskey, organic raw honey and real orange peel. The recipe for the unique alcoholic beverage is based on a pre-prohibition spirit called Rock & Rye and the canned version of this product appeals to adults today who are looking for a convenient, ready-to-drink product. While some canned beverages can change the experience of a classic cocktail, Stolen X in a 100-milliliter can provides the all-natural ingredients that fans have come to expect from the brand with full-strength flavor. To introduce consumers to its new offering, Stolen Spirits will be driving Stolen X Vintage El Caminos around the country and offering samples as tailgating events, music festivals and street fairs. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 39% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Cocktails:** Opportunity to capitalize on the convenience and ready-to-drink trend by creating unique canned cocktail flavors with high-quality ingredients and full-strength flavor. - **Craft Spirits:** The resurgence of pre-prohibition spirits like Rock & Rye presents an opportunity to create innovative craft spirits with a modern twist that appeal to adult consumers. - **Mobile Sampling:** Using vintage vehicles like El Caminos to drive around and offer product samples at events provides a disruptive marketing opportunity to engage with consumers directly. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to diversify their product range by introducing canned cocktails that cater to the convenience and quality-conscious consumers. - **Alcohol Industry:** The trend towards canned cocktails and craft spirits offers an opportunity for the alcohol industry to tap into the ready-to-drink market and expand their consumer base. - **Event Marketing Industry:** The concept of mobile sampling using retro vehicles provides a disruptive opportunity for event marketing companies to help brands reach a larger audience and create memorable experiences. ## Related on Trend Hunter - [Full-Strength RTD Whiskey Cocktails](https://www.trendhunter.com/trends/rod-hammers-slo-stills.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md) - [Travel-Ready Mini Cocktails](https://www.trendhunter.com/trends/golden-rule-destination-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md) - [Party-Ready Mini Cocktails](https://www.trendhunter.com/trends/the-drinks-bureau.md)