# Minimalist Baby Goods Retailers Shanghai's Stokke Flagship Has an Accessible Streamlined Design By Riley von Niessen | Published 2017-01-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/stokke-flagship References: [retaildesignblog.net](http://retaildesignblog.net/2016/08/08/stokke-flagship-store-by-the-north-alliance-reactor-retail-shanghai-china/) & [stokke](https://www.stokke.com/global/selectlanguage?pn=Default-Start) The [Stokke](https://www.trendhunter.com/trends/stokke) flagship store that's located in Shanghai, China, is the very first of its kind in the area. Recently, the baby goods brand opened a space in Seoul, Korea, as well, in an effort to drive more sales by inviting consumers to browse its offerings in-store. This is of especial importance for the baby goods brand, as many find it difficult to shop for furniture, strollers and other large items without seeing them in-person or testing them out. In order to make the whole buying process simpler for busy parents, the Stokke flagship has an open-concept design that makes walking through it faster, while maintaining a clear separation between its different goods. With a Stokke flagship placed in such a premium location, the baby goods brand expands its reach considerably as it strives towards its goal of "being a leading global brand of premium products for children." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Streamlined Shopping Experience:** The open-concept design of the Stokke flagship store offers a faster and simpler buying process for busy parents. - **In-store Product Testing:** The Stokke flagship store allows consumers to see and test out furniture, strollers, and other large items, addressing the challenge of buying these items without seeing them in-person. - **Premium Brand Expansion:** By opening a flagship store in premium locations like Shanghai and Seoul, Stokke expands its reach and solidifies its position as a leading global brand for premium children's products. ### Who This Affects Most - **Baby Goods Retail:** The Stokke flagship store demonstrates how streamlined shopping experiences and in-store product testing can improve the retail experience for busy parents buying baby goods. - **Furniture Retail:** The open-concept design of the Stokke flagship store presents a disruptive innovation opportunity for furniture retailers by offering a more immersive and efficient shopping experience. - **Stroller Manufacturing:** The Stokke flagship store's focus on in-store product testing highlights the importance of allowing consumers to try out strollers before making a purchase, presenting an opportunity for stroller manufacturers to enhance their retail presence. ## Related on Trend Hunter - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Luxury Flagship Openings](https://www.trendhunter.com/trends/stone-island-expands.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md)