# All-GIF Movie Promos The 'Stoker' Movie Trailer is Made Up of Mysterious and Thrilling Animations By Meghan Young | Published 2013-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stoker-movie-trailer References: [psfk](http://www.psfk.com/2013/03/gif-movie-trailer.html) & [letterstoindia](http://www.letterstoindia.com/) It is undeniable that GIFs have won the hearts of the Internet- and video-savvy, especially when people begin to use them in more commercial ways such as with the 'Stoker' movie trailer. An all-GIF promo for the highly anticipated film, it works to create a sense of dark suspense for the mystery thriller, directed by cult Korean filmmaker Park Chan-wook. Created by Fox Searchlight, the GIFs that make up the 'Stoker' movie trailer also live on a microsite called ‘Letters To India.' It is a one-stop shop for exclusive shots and animations from the movie. Updated each week with a new animation, the GIFs can be shared on [Facebook](https://www.trendhunter.com/trends/tumblr-campaign), [Twitter](https://www.trendhunter.com/trends/rocktangle) and Tumblr. Considering that they are well-executed and star such celebs as Mia Wasikowska, Nicole Kidman, and Matthew Goode, it has potential for great publicity. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Commercial GIF Usage:** Leveraging GIFs in promotional materials and trailers, like the 'Stoker' movie promo, creates a captivating and interactive experience for audiences. - **Microsite Promotion:** Creating a dedicated microsite, such as 'Letters To India' for the 'Stoker' movie, allows for centralized distribution of exclusive content and builds anticipation for the film. - **Weekly Animated Updates:** Updating the GIFs in the 'Stoker' movie trailer each week on platforms like Facebook, Twitter, and Tumblr keeps the audience engaged and generates ongoing buzz for the film. ### Industries Being Reshaped - **Film Industry:** Film studios can explore the use of GIFs in movie promos to create unique and memorable marketing campaigns. - **Social Media Platforms:** Social media platforms like Facebook, Twitter, and Tumblr can expand their advertising opportunities by partnering with film studios to distribute animated movie trailers. - **Web Development:** Creating dedicated microsites, such as 'Letters To India,' for movie promotions presents an opportunity for web developers to offer specialized services to the film industry. ## Related on Trend Hunter - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [AI-Fuelled GIF Generators](https://www.trendhunter.com/trends/ai-gif.md) - [AI Movie Poster Generators](https://www.trendhunter.com/trends/ai-movie-poster-generator.md) - [AR-Enabled Horror Movie Campaigns](https://www.trendhunter.com/trends/halloween-kills.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [AI-Generated Christmas Posters](https://www.trendhunter.com/trends/christmas-posters.md) - [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md)