# Passion-Pursuing Giveaways STōK Cold Brew Coffee is Rewarding Three People with a "STōK-bbatical" By Laura McQuarrie | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stok-cold-brew-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/ready-for-a-stk-bbatical-get-paid-to-fire-yourself-and-follow-your-dreams-300904128.html) & [quityourjobandgetstoked](https://quityourjobandgetstoked.com/) STōK Cold Brew Coffee is now officially taking applications from those who want to apply for a "STōK-bbatical," a break that pays people to quit their job and pursue a passion. To support people who can feel that life has more to offer them, STōK Cold Brew Coffee will be shelling out $30,000 each to three people. To enter, people with a passion are asked to write to the brand and tell it what they do for a living, as well as what they'd do with $30,000. Those who get to live out their STōK-bbatical dream will have the chance to go on a great adventure and capture their experience on social media to inspire others. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Passion-pursuing Giveaways:** STōK Cold Brew Coffee is rewarding people with a 'STōK-bbatical' to pursue their passions and inspire others. - **Financial Support for Personal Growth:** Providing $30,000 to individuals to quit their jobs and explore their passions opens up opportunities for disruptive innovation in personal development and lifestyle brands. - **Adventure-driven Social Media Content:** Creating captivating content on social media while pursuing exciting adventures can lead to new disruptive trends in the travel and digital content creation industries. ### Who This Affects Most - **Food and Beverage:** STōK Cold Brew Coffee's 'STōK-bbatical' giveaway creates disruption by supporting individuals in exploring passions and connecting with their coffee-loving audience. - **Personal Development:** Financially supporting individuals to quit their jobs and pursue their passions can lead to disruptive innovations in personal growth, coaching, and self-improvement industries. - **Travel and Tourism:** Inspiring adventure-driven social media content through 'STōK-bbatical' allows for disruptive opportunities in travel, tourism, and digital media industries. ## Related on Trend Hunter - [Nationwide Coffee Campaigns](https://www.trendhunter.com/trends/road-brew-tour.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Limited-Edition Football-Branded Bottles](https://www.trendhunter.com/trends/wrexham-afc.md) - [Employee Resignations Campaigns](https://www.trendhunter.com/trends/souldboost.md) - [$75K Dreaming-Pursing Contests](https://www.trendhunter.com/trends/the-great-unshackling.md) - [Caffeine-Free Cold Brews](https://www.trendhunter.com/trends/stk-decaf.md) - [Dream Vacation Giveaways](https://www.trendhunter.com/trends/berres-brothers-coffee-roasters.md)