# Leak-Proof Eco Cups 'Stojo Biggie' is an Ultra-Portable, Durable and Reusable Cup By Hayley McGlone | Published 2016-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stojo-biggie References: [indiegogo](https://www.indiegogo.com/projects/stojo-biggie-collapsible-leak-proof-coffee-cup) & [stojo.co](https://stojo.co/biggie/) The Stojo Biggie is the perfect on-the-go coffee cup because it is [collapsible and leak-proof](https://www.trendhunter.com/trends/elio). The cup is insulated so it is perfect for both hot and cold beverages. The cup has a built-in heat sleeve and comes with a silicone straw that can be stored in the bottom of the cup. The product comes in a 16 oz. capacity and in [eight different colors](https://www.trendhunter.com/trends/yeti-3), and is made from recyclable materials. The reusable cup is dishwasher and microwave safe and the Stojo cup was inspired by consumer requests after the launch of the Stojo Pocket Cup. The Stojo Biggie cup is great for anyone who is [space-conscious and sustainability minded](https://www.trendhunter.com/trends/flat-water-bottles). Stojo even breaks down the environmental and economic impacts of purchasing the reusable item, making consumers feel even better about the purchase they are making. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 81% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Collapsible Eco Cups:** Opportunity to innovate through more collapsible and sustainable designs for on-the-go cups. - **Leak-proof Drinkware:** Innovation potential in creating or improving upon leak-proof technologies for reusable drinkware. - **Sustainable Reusable Products:** Potential to disrupt industries by creating or improving sustainable and reusable products that appeal to eco-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** Opportunity to create or utilize more sustainable and reusable drinkware in the food and beverage industry. - **Household Goods:** Innovation potential in creating or improving upon more sustainable and convenient household products, such as collapsible cups or leak-proof containers. - **Retail:** Opportunity for disruption in the retail industry by offering more sustainable and reusable products, appealing to eco-conscious consumers. ## Related on Trend Hunter - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md)