# Anti-Stockpiling Social Media Ads Cottonelle Launched a Campaign Against Stockpiling Toilet Paper By Daniel Johnson | Published 2020-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stockpiling-toilet-paper References: [mobilemarketer](https://www.mobilemarketer.com/news/cottonelle-urges-people-to-stop-stockpiling-toilet-paper-with-social-campai/575076/) & [prnewswire](https://www.prnewswire.com/news-releases/cottonelle-asks-americans-to-shareasquare-and-commits-1-million-to-united-way-worldwide-covid-19-relief-efforts-301029371.html) Cottonelle launched a [social media campaign](https://www.trendhunter.com/trends/endcondimenthoarding) that encourages people to stop stockpiling toilet paper. As part of the campaign, the company will donate $1 to the United way Worldwide COVID-19 Community Response and Recovery Fund each time someone posts a picture to social media using the hashtag #ShareASquare. Additionally, the brand will donate 1 million rolls of toilet paper to non-profit organizations. Cottonelle is also promoting the campaign with a [30-second TV ad](https://www.trendhunter.com/trends/angel-soft-super-bowl) add, which will be aired throughout April. Overall the campaign will help to inform people against stockpiling toilet paper, which will help prevent shortages. Additionally, the company shows it is taking the issue seriously, as it will be making donations. Image Credit: Retrieved from Cottonelle on March 30, 2020 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Anti-stockpiling Behavior:** The campaign against stockpiling toilet paper highlights the trend of encouraging responsible consumption and discouraging panic buying. - **Social Media Activism:** The use of social media platforms as a tool for raising awareness and promoting a cause is a growing trend. - **Brand Philanthropy:** Companies using their resources to support communities and contribute to social causes is an emerging trend in brand marketing. ### Industries Being Reshaped - **Consumer Goods:** Consumer goods companies can capitalize on the trend of anti-stockpiling behavior by promoting responsible consumption and offering incentives for sustainable purchasing. - **Digital Marketing:** The trend of social media activism presents opportunities for digital marketing agencies to help brands create impactful campaigns that resonate with consumers and drive positive change. - **Non-profit Organizations:** Non-profit organizations can leverage the trend of brand philanthropy by partnering with companies and utilizing social media platforms to amplify their cause and reach a larger audience. ## Related on Trend Hunter - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Health-Conscious Toilet Product Packaging](https://www.trendhunter.com/trends/toilet-wipe-packs.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md)