# Vagrant Gingerbread Homes Stockholms Stadsmission Billboards Encourage Compassion By Amelia Roblin | Published 2010-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stockholms-stadsmission-billboards References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/stockholms_stadsmission_break_an_old_christmas_tradition_trailer) & [garbergs.se](http://www.garbergs.se/#/) Building a [gingerbread house](https://www.trendhunter.com/trends/charcuterie-chalet-kit) is the holiday dessert convention, but these Stockholms Stadsmission billboards promote thinking outside of the proverbial white-picket-fenced box. Recognizing that some people live in trailers or are homeless, living under bridges or on benches, the Stockholms Stadsmission billboards encourage [compassionate gift-giving](https://www.trendhunter.com/trends/soles4souls-canada) to those who live cold and exposed at Christmas. Posted in public transit stations, this campaign collects text-sent donations for those in need. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Compassionate Gift-giving:** Disruptive innovation opportunity: Developing innovative platforms and campaigns that encourage gift-giving to those in need. - **Text-sent Donations:** Disruptive innovation opportunity: Creating user-friendly donation systems that leverage text messaging for seamless and convenient charitable contributions. - **Awareness Billboards:** Disruptive innovation opportunity: Implementing creative and impactful billboard campaigns to raise awareness about social issues. ### Who This Affects Most - **Nonprofit Organizations:** Disruptive innovation opportunity: Leveraging technology and innovative strategies to enhance fundraising efforts and social impact for nonprofit organizations. - **Marketing and Advertising:** Disruptive innovation opportunity: Exploring novel approaches and platforms for advertising that promote social causes and drive meaningful engagement. - **Technology and Mobile Payments:** Disruptive innovation opportunity: Developing user-friendly mobile payment solutions and technologies that facilitate seamless donation processes. ## Related on Trend Hunter - [Modernist Gingerbread Houses](https://www.trendhunter.com/trends/gingerbread-dreamhouse.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Edible Pastry Holiday Homes](https://www.trendhunter.com/trends/pastry-holiday-homes.md) - [Haunted Gingerbread Houses](https://www.trendhunter.com/trends/haunted-gingerbread.md) - [Edible Pastry Homes](https://www.trendhunter.com/trends/poptarts-gingerbread-lodge.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Shortbread-Themed Holiday Pop-Ups](https://www.trendhunter.com/trends/shortbread-village-popup.md)