# Movie Theater Retail A Stockholm Urban Outfitters Gets a Cinematic Makeover By Shelby Lee Walsh | Published 2011-03-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stockholm-urban-outfitters References: [notventures.notcot.org](http://notventures.notcot.org/post/1652/) This Stockholm Urban Outfitters store is a hipster's dream! The studio Koncept AB is responsible for turning this abandoned, retro movie house into a [fashionista mecca](https://www.trendhunter.com/trends/museuminspired-highfashion). Once known as Röda Kvarn, the space is now magically an Urban Outfitters that is decked out to the nines. This Stockholm Urban Outfitters is trying something truly unique and innovative in order to make a lasting impression on their customers. By having atypical decor such as sky-high ceilings, elaborate chandeliers and a marquee facade, this brand is [creating an experience for consumers](https://www.trendhunter.com/trends/inventive-retail-strategies). This retail shop is no longer just a place to go to pick up a new pair of skinny jeans or non-prescription glasses, it's a destination that people want to check out regardless of what's in stock. Photo Credits: [Mutugu](http://mugutu.com/index.php?option=com_content&view=article&id=56:urban-outfitters-stockholm&catid=34:locales&Itemid=56) ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Cinematic Retail Experiences:** Opportunity for retailers to transform their stores into immersive destinations that offer unique experiences. - **Abandoned Space Revitalization:** Potential for repurposing abandoned places into trendy retail locations, providing a new lease of life to forgotten spaces. - **Unconventional Store Decor:** Innovative opportunity for retailers to decorate their stores in a way that captures consumers' attention and creates a memorable atmosphere. ### Who This Affects Most - **Retail:** Retailers can explore creative ways to enhance the shopping experience and differentiate themselves from competitors. - **Real Estate Development:** Opportunity for developers to identify and transform abandoned spaces into attractive retail destinations. - **Interior Design:** Demand for unconventional store decor creates a niche market for interior designers to cater to the unique needs of retailers. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md)