# Thatched Hats Stockholm Magazine Spring/Summer 2011 Editorial Has Garden-Ready Headwear By Annie Ho | Published 2010-11-18 | Updated 2010-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stockholm-magazine-spring-summer-2011 References: [mode.newslicious.net](http://mode.newslicious.net/2010/11/josefine-linnea-sandrah-bo-by-tomas.html) & [tomasfalmer](http://www.tomasfalmer.com/) This Stockholm Magazine Spring/Summer 2011 editorial features models Josefine Ekman Nilsson, Linnea Ahlman, Sandrah Hellberg and Bo Develius. The editorial takes on a nature-inspired element as the models wear [headpieces](https://www.trendhunter.com/trends/daughters-of-rain) made out of twigs, flowers and fruit. Photographer Tomas Falmer shot this editorial. The Stockholm Magazine Spring/Summer 2011 shoot marks the return of [nature in the fashion editorial](https://www.trendhunter.com/trends/burberry-x-highgrove) world. **Implications** - Nature has a visible influence on all facets of the design industry. This may be due to the mass wave of [eco consciousness](https://www.trendhunter.com/trends/animalia) that has hit consumers hard in last few years, causing an environmental craze. Essentially, consumers are seeking new ways to get in touch with nature on a daily basis. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Fashion:** Creating fashion items inspired by nature and using sustainable materials. - **Nature-inspired Design:** Incorporating elements from the natural world into various design disciplines. - **Environmental Craze:** Consumer demand for products and experiences that have a positive impact on the environment. ### Sectors Adopting This - **Fashion:** Exploring eco-friendly materials and designing nature-inspired clothing. - **Interior Design:** Incorporating natural elements and sustainable practices into interior spaces. - **Product Manufacturing:** Creating environmentally-friendly products and promoting sustainability throughout the manufacturing process. ## Related on Trend Hunter - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Book-Inspired Timber-Lined Cabins](https://www.trendhunter.com/trends/hat-house.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)