# Suggestive Celebratory PSAs Stockholm Celebrates Condoms By Ayman | Published 2008-10-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/stockholm-celebrates-condoms References: [adsoftheworld](http://adsoftheworld.com/media/print/use_a_condom_stockholm_celebrates_sex_2?size=_original) These [Champagne-popping ads](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition) are not really promoting Cristal or Dom Perignon; instead, they are a celebration of [safe sex](https://www.trendhunter.com/trends/goat-condom) by the city of Stockholm. The explosion of the popped Champagne in the ads is meant to communicate the celebration point while evoking a suggestive reference to ejaculation. I am not sure how well that translates to their “[use a condom](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms)” message, as using a condom obviously prohibits this kind of visual. I still give them thumbs up for the positive message. The 2008 campaign was done by ESTER, Stockholm, Sweden with art director Lotta Mellgren, and copywriter Emma Zetterholm. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Creative PSA Campaigns:** Opportunity to create innovative and attention-grabbing public service announcements. - **Promoting Safe Sex:** Potential for disruptive innovation in the development of unique and engaging approaches to promote safe sexual practices. - **Controversial Advertising Techniques:** Exploration of unconventional and provocative advertising methods that generate discussion and raise awareness for social issues. ### Industries Being Reshaped - **Public Health:** Opportunity for disruptive innovation in public health campaigns that tackle stigmatized subjects in a creative and engaging manner. - **Marketing and Advertising:** Potential for disruptive innovation in the advertising industry by pushing the boundaries of traditional campaigns and using controversial techniques to create impactful messages. - **Social Activism:** Opportunity for disruptive innovation in social activism campaigns by using unconventional advertising methods to spark conversations and change societal behaviors. ## Related on Trend Hunter - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md)