# Millennial Investment Apps The 'Stash' Platform Helps Users Build a Personalized Stock Portfolio By Jana Pijak | Published 2017-11-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stock-portfolio References: [stashinvest](https://www.stashinvest.com/) Stash is a Millennial-friendly [investment platform](https://www.trendhunter.com/trends/custom-investment-platforms) that allows users to build a [personalized stock portfolio](https://www.trendhunter.com/trends/investment-portfolio) that aligns with their values and personal interests. Costing users as little as $5 to start investing, the financial platform acts as an accessible resource for those looking to invest even if their credit score is low, or their budget is limited. Stash gives users tips on how to make [smart investments](https://www.trendhunter.com/trends/candlestick) – ideal for those doing so for the first time – and is compatible with both iOS and Android mobile devices. The platform describes itself as a resource that hopes to “give everyone access to financial opportunity” while helping to guide its users on how to best disperse their money in order to increase their earning potential in the future. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Millennial Investment Apps:** Stash is a Millennial-friendly investment platform that allows users to build a personalized stock portfolio. - **Personalized Stock Portfolios:** Stash offers users the opportunity to build personalized stock portfolios that align with their values and interests. - **Accessible Financial Resources:** Stash provides an accessible investment platform for individuals with low credit scores or limited budgets. ### Where This Applies - **Fintech:** Stash operates in the financial technology industry, offering an innovative investment platform for Millennials. - **Mobile Applications:** Stash's compatibility with both iOS and Android mobile devices opens up opportunities in the mobile app industry. - **Financial Education:** Stash's focus on providing investment tips and guidance creates opportunities in the financial education industry. ## Related on Trend Hunter - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Low-Cost Investment Apps](https://www.trendhunter.com/trends/lowcost-investment-app.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Gamified Stock Trading Apps](https://www.trendhunter.com/trends/stock-trading-apps.md) - [Teen-Focused Crypto Investment Apps](https://www.trendhunter.com/trends/step.md) - [Real-World Data Investment Apps](https://www.trendhunter.com/trends/streetbeat-investment-app.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md)